This article gives an overview of the major impact telephone experiences has on customer satisfaction and how RMS detailed similar findings in other market research projects.

RMS has recently added a new Twitter account.

Looking for mystery shopping services in Central NY? RMS offers a full range of market research services including mystery shopping. This post discusses a little bit about how it works and why it is a growing trend in the industry.

This Bunker Blog post discusses the reason why 400 completes is such a common theme in market research.

A recap of a blog post from Relevant Insights that discusses how to make the most of market research if you have budget limitations.

Creating a strategic plan is only the beginning of the real work of strategic planning.

This post quickly overviews some major product launches that flopped once they hit the market – all of which could have been avoided with some timely and sound market research.

This blog post discusses the importance of doing benchmark research and the shortfalls that are generated without one.

This article discusses the value of customer satisfaction research. Some of the most important value in customer satisfaction research is the survey tool you are using in itself. Asking your customers for feedback on you lets them know ‘you’re listening.’

Here at Research & Marketing Strategies, Inc. (RMS), we sometimes encounter clients or potential clients who want to try to conduct a market research project in-house rather than hiring us for the same work. Like the person who tries to save money on a plumber by fixing their kitchen sink themselves, sometimes it works out and Read more