Environmental Scanning – it sounds like some form of new Green technology, but really it’s just a fancy term for something that all organizations need to do: taking a look at the environment in which they do business and using the information to shape future decisions. All market research is a form of environmental scanning, Read more
Tag Archives: University Market Research
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Here in the Bunker, the RMS Analytics team has worked on a number of different market research projects for our higher education clients. The types of market research for our higher education clients spans both qualitative and quantitative – from focus groups to demand modeling. This is a marketing piece that RMS put together related to Read more