Conducting in-depth interviews (IDIs) is the ideal research method for getting highly detailed responses from key stakeholders. Research & Marketing Strategies, Inc. (RMS) knows that completing IDIs allows the interviewer to probe on respondents’ answers in order to gain detailed information on a given topic. Through the use of interview techniques, the researcher can delve Read more
Tag Archives: Web-Assisted Tele-Depth Interviews
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I recently read an article in the May 2011 edition of Quirks, which is titled “Marrying Phone and Web” by Tom Donnelly – click here to read it. The theme of the article is why web-assisted TDIs (tele-depth interviews) are a cost-effective qualitative methodology. Methodologies like online bulletin boards, virtual focus groups and video chat Read more