Article by Susan S. Maxsween, MHSA – VP Healthcare Operations & Consulting Community Health Needs Assessments (CHNA) are essential for identifying and addressing the healthcare needs of communities. These assessments help healthcare organizations and public health agencies prioritize health issues, allocate resources effectively, and implement strategies to improve community health outcomes. At RMS Healthcare, we Read more

Article by Shannon Sawyer, BS – Director of Healthcare Operations. Patient-Centered Medical Home (PCMH) Recognition continues to stand out as the most widely adopted model of care in the country. At RMS Healthcare, we are committed to guiding organizations and practices through the intricacies of PCMH implementation and sustainability. As your partner, we keep you Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In market research, the timing and method of data collection can greatly impact the quality and reliability of data gathered. Brief face-to-face interviews, or Intercept Surveys, conducted immediately after a real-time experience provide clients with a wealth of benefits, resulting in richer, more accurate, and actionable Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In the fast-paced world of market research, understanding consumer behavior is crucial. One of the most effective methods for gathering real-time data is intercept surveying. This approach allows researchers to capture insights directly from consumers in the moment, offering a snapshot of their thoughts, preferences, and Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Proven market research strategies offer banks and credit unions the opportunity to understand the behaviors and unmet needs of customers and members. When working with banks and credit unions, the goal for Research and Marketing Strategies is to help organizations create data-driven programs to guide Read more

Article by Katya Dashkevich, RMS Research Associate – RMS recently partnered with a bank to conduct a community awareness and financial need survey. The overall goal of this study was to understand its customers’ rate of satisfaction, loyalty, and needs as well as the community’s general awareness and perceptions of its image and brand equity. Read more

**Authorize RMS Healthcare as your ICH CAHPS patient survey vendor before August 31, 2024** RMS Healthcare understands patient survey fatigue, as well as the importance of giving your patients the opportunity to provide feedback on their dialysis experience. We partner with your team to implement strategies that can help increase your facilities’ response rate, as Read more

Market research often lurks behind the scenes, yet its impact on businesses and communities is profound. To unravel the mysteries of this vital field, Cindy Clarke from PAC-B TV paid a visit to our corporate office and conducted a video interview with our own Sandy Baker, Vice President of Corporate Development. Below, is a summary Read more

At Research & Marketing Strategies (RMS), we continue to expand our abilities and are pleased to say that we have been a Centers for Medicare and Medicaid Services (CMS) approved vendor of the Consumer Assessment of Healthcare Providers and Systems® (CAHPS®) for Outpatient and Ambulatory Surgery (OAS) surveys since their inception. As such, we have Read more

Intercept surveys serve as invaluable tools for gathering on-site feedback from various audiences, whether at events, airports, bus routes, restaurants, conferences, or shopping malls. These surveys provide organizations with immediate insights into patron perceptions while their experiences are still fresh in their minds. However, to ensure the success of an intercept survey project, it’s crucial Read more