I came across an article publicized on Inc.com titled “Market Research is Overrated” written by Paul Brown, a best-selling author for a number of business books. The article discusses the value of market research and how listening to the market, and not market research, may be the most important predictive factor of how well your new Read more

That is the number one factor in predicting overall satisfaction at the workplace according to a recent Best Places to Work study conducted by Research & Marketing Strategies (RMS) in Baldwinsville, NY. RMS recently completed its 2nd annual CNY’s Best Places to Work Study in a partnership with BizEventz, the Business Journal News Network, and Read more

Employee engagement. Most business owners and Human Resource personnel know they need to have engaged employees, satisfied employees, and loyal employees to operate a team successfully. In order to truly gauge whether or not your organization promotes a healthy and positive culture for its employees, an organization must use quantitative metrics gained through employee surveying efforts. Read more

Employee surveys are one of the most eye-opening yet underutilized studies among organizations. There are many studies that reference the impact that employee satisfaction has on customer satisfaction. In fact, most human resource consultants would argue you should start with fixing the culture inside of your organization before pursuing an external research focus. Even though valuable feedback Read more

The 2014 CNY’s Best Places to Work awards marked the 2nd year in a row Research & Marketing Strategies (RMS) partnered with BizEventz and the Business Journal News Network (BJNN) to manage the employee surveying process. RMS managed all of the data and analysis portions of the project leading up to the event held at Read more

I’m always thinking about market research, even when I’m on vacation. During my most recent vacation, I wound up thinking about it a lot. Last week, my family and I visited the Walt Disney World Resort in Orlando, Florida.  During our stay, I noticed that the Disney Research team had a very strong contingent of Read more

This blog post is a case study for a recently completed assisted living feasibility project designed and fulfilled by Research & Marketing Strategies (RMS). Background: A client recently commissioned Research & Marketing Strategies (RMS) to assist its organization with the feasibility of an upcoming assisted living facility project. There is an 18,000+ square foot building located in rural Upstate Read more

The Syracuse Chiefs Are Using Mobile Surveys with RMS to Find Out More About Their Fans in 2014 For the 2014 season, the Syracuse Chiefs partnered with Research & Marketing Strategies (RMS) to conduct a fan experience (FX) survey. The online and mobile survey is aimed to gather opinions from its fans regarding their experience at Read more

Practices making the commitment to become a Patient-Centered Medical Home (PCMH) are embarking on an exciting, enlightening, and an empowering journey.  Practices also recognize that this journey can be complex, challenging, and in the end, extremely rewarding.  This process may require re-engineering of operating structure, development of policies and procedures, and assessment of current operations. Read more

Banks and credit unions work with numbers every minute, of every day, from opening until closing. The financial industry is in essence a numbers game. So metrics and measurements should not scare the vast majority of professionals working in financial industry. As a result, many banks and credit unions employ market research to aid their decision-making. Read more