The following article is a case study of a recently completed hotel feasibility study. Background: A local restaurant and banquet facility recently partnered with Research & Marketing Strategies Inc. (RMS) to conduct a feasibility study to support its business plan in order to receive financial support to construct and operate an adjacent hotel on its property. The Read more

The following blog post is a case summary for a recently completed project with Research & Marketing Strategies (RMS) in Syracuse, NY. RMS is a brand and branding research firm. We use data and insights to steer your brand and campaign in the right direction. Background: Recently, a regional design and build firm partnered with Research & Read more

Social media is a great method of outreach if you know how to use it.  Many businesses utilize social media because it is a cheap and easy way to connect with consumers. However, some companies do not know what they should and should not include on their social media pages. As a result they decide Read more

Accountable Care Organizations participating in the Medicare Shared Savings Program (MSSP) will need to select a certified vendor for the ACO CAHPS survey by September 22, 2014 for the 2014 survey administration. Research & Marketing Strategies (RMS) has been granted approval as a CAHPS for ACOs survey vendor for the 2014 survey administration. Do you need Read more

This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS). Research & Marketing Strategies, Inc. (RMS) is pleased to announce that it has received conditional approval from the Center of Medicare & Medicaid Services (CMS) and the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) for Read more

One of the most basic and most commonly used types of survey instruments among higher education institutions is the graduate survey. A graduate survey is a quantitative tool that is administered to recent graduates of the college or university to better understand career progression and understand how the college or university met his or her needs. Read more

This blog post was taken from the latest Quality Care Courier produced by RMS Healthcare. As the Director of Healthcare for RMS, I regularly meet with practices that are eager to take the journey to become PCMH recognized and to truly embody the principles in providing quality driven patient care. Very often when I introduce PCMH concepts and standards, practice staff find themselves excited Read more

This blog post was written by our guest blogger Karen Joncas, Coordinator of Healthcare Transformation at Research & Marketing Strategies (RMS) and the RMS Healthcare Division. The National Committee for Quality Assurance (NCQA) opened its public comment period on new standards for ambulatory care clinics expected to be released in March 2015. The new NCQA Read more

(RMS) Research & Marketing Strategies promotes Christopher Coville to Research Analyst. Chris began his career with RMS in August of 2010 and is a contributing author to the RMS Bunker Blog. (Baldwinsville, NY) Baldwinsville based Research & Marketing Strategies, Inc. (RMS) is pleased to announce the promotion of Chris Coville to Research Analyst. Chris has Read more

Strategic communication during a crisis is essential. During this time, stakeholders are looking for confirmation that the company or person has his or her best interests in mind. If the crisis is not handled well, the company or person will fight to get its stakeholders back. Here are 3 characteristics of good crisis communication for your company: 1) Quickness – First, Read more