Research panels have grown immensely over the past decade due to a number of factors. The major driving force behind research panels coincides with the industry’s switch to electronic and mobile platforms, coupled with the dwindling effectiveness of telephone surveying. Conducting research with panel respondents that have opted-into continued participation in research provides end-clients with Read more

This blog post was written by Emily Palermo, ViewPoint Panel Coordinator for Research & Marketing Strategies (RMS) and one of our resident Gen Ys. Generation Ys, also known as millennials, are individuals who were born in the 1980s to the 2000s. They are an important segment of our population since it consists of over 80 Read more

As physician practices embark on the journey to transform to Patient-Centered Medical Homes (PCMH), questions that are often in the forefront if the “transformation” team’s mind is how are “we” going to get there, and more importantly, what is it going to take for the team to get there?  These can be very daunting questions Read more

In addition to the number of Consumer Assessment of Healthcare Providers and Systems (CAHPS®) surveys currently in the field, a new addition will be expanded into come 2015 with the implementation of Hospice CAHPS. This will complement the four other programs currently in place with CMS: Hospital CAHPS (HCAHPS®), Home Health CAHPS (HHCAHPS®), Clinician and Group Read more

Of all the techniques used in quantitative market research, weighting can be one of the most useful…and one the trickiest to apply properly. Among the various weighting approaches available, rim weighting is an especially valuable addition to the researcher’s toolbox. The “rim” in rim weighting comes from the acronym for Random Iterative Method. The name may sound Read more

Whether you are brand new to CAHPS® or a seasoned-veteran, you should always look to work with a CAHPS vendor that fits your organization’s needs. Are you a small healthcare organization that needs to be walked-through the process, consulted with on the findings, and receive assistance to initiating next steps? There’s a CAHPS vendor for Read more

This blog post is a case summary of a recent market research project completed by Research & Marketing Strategies (RMS). All hospitals and health systems should use market research to help guide any type of hospital merger or new affiliation. It’s critical to understand perceptions and challenges among staff and physicians, as well as the Read more

I came across an article publicized on Inc.com titled “Market Research is Overrated” written by Paul Brown, a best-selling author for a number of business books. The article discusses the value of market research and how listening to the market, and not market research, may be the most important predictive factor of how well your new Read more

That is the number one factor in predicting overall satisfaction at the workplace according to a recent Best Places to Work study conducted by Research & Marketing Strategies (RMS) in Baldwinsville, NY. RMS recently completed its 2nd annual CNY’s Best Places to Work Study in a partnership with BizEventz, the Business Journal News Network, and Read more

Employee engagement. Most business owners and Human Resource personnel know they need to have engaged employees, satisfied employees, and loyal employees to operate a team successfully. In order to truly gauge whether or not your organization promotes a healthy and positive culture for its employees, an organization must use quantitative metrics gained through employee surveying efforts. Read more