This blog post is a case summary of a recent mall intercept project completed by Research & Marketing Strategies (RMS). RMS specializes in mall intercept studies across many different states. If you are interested in conducting a survey with a mall intercept company, contact our Business Development Director Sandy Baker at SandyB@RMSresults.com or by calling Read more

Mark Dengler, president of Research & Marketing Strategies, Inc. (RMS), prepared this article. RMS is a full service marketing and market research firm located in Syracuse, New York. Far too often in today’s business environment, companies conduct marketing activities that are not effective and do not provide the expected return on investment (ROI). Management is not Read more

This blog post was featured in the latest edition of the Quality Care Courier, a Healthcare newsletter published by Research & Marketing Strategies (RMS). Background: RMS was engaged to conduct patient satisfaction/experience survey work with a client’s patients visiting their facilities each month. The focus of the market research was to benchmark and continually monitor Read more

This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). Market Research – You want to do it, but are scared off by the price. So here you are, considering do-it-yourself (DIY) research. Let me caution you. While DIY may be great for home or garden projects, it Read more

This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). Marketing is an ongoing effort within an organization. In our current economy, marketing innovation often trumps product/service technical innovation. What makes it tricky is the fickleness of consumers. In this world of rapid change and the continual need Read more

Research & Marketing Strategies (RMS) is a market research firm located outside of Syracuse, NY. We have many local clients, regional clients, and national clients that utilize our services and look to get answers to their key business questions. A growing trend in market research over the past few years is companies using panels to conduct Read more

This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). It was featured in the April 2014 edition of the RMS Newsletter. I was recently asked my thoughts about the burgeoning survey industry in today’s marketplace. My response was, “Too many? That depends.” The perception of excess surveying depends Read more

This blog post was written by our guest blogger Al Tripodi, Healthcare Administrative Assistant at Research & Marketing Strategies (RMS). Redspin, a leading provider of penetrating testing services and IT security audits, annually analyzes breaches that have been reported to the Department of Health and Human Services (DHHS).  This blog provides a summary of findings published Read more

This blog post was written by our guest blogger Karen Joncas, Healthcare Transformation Coordinator at Research & Marketing Strategies (RMS). In a recent interview, Devin Gross, CEO of Emmi Solutions, a technology firm that provides interactive and multimedia solutions which engage and empower patients to take a more active role in their own healthcare, shared his Read more

Research & Marketing Strategies (RMS) is an ICH-CAHPS® vendor that manages the survey process for a large number of dialysis centers across the country. Each year, the RMS Healthcare Team prepares an ICH-CAHPS® industry benchmark report so facilities can compare individual facility scores with aggregate RMS industry-wide results. This report is a value-added supplement provided Read more