The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Delay of Implementation of ICD-10 Coding

    RMS Healthcare provides a broad scope of consultative services. We understand in this ever-changing healthcare environment that your focus is to provide quality patient care while optimizing operations. We would like to share the following link with you concerning a recent article in the Modern Healthcare on-line publication pertaining to the Senate passing the House’s Read more

  2. 9 Tips to Avoid Over-Surveying Your Customers

    In this era of smart phones and social media, it’s never been easier for organizations to communicate with their customers and prospects. That’s mostly a good thing from an overall marketing perspective. From a market research perspective, it’s proven to be somewhat of a double-edged sword. On the one hand, researchers have new, often more Read more

  3. 7 Tips for Conducting Intercept Surveys

    Intercept surveys/interviews can be a great method for obtaining data for a research project. On-site interviews are one of the best choices when you need top-of-mind feedback or need to speak to an audience that visited a specific location. We’re currently in the process of conducting multiple projects that have an intercept interview component, so we Read more

  4. PCMH Informational Webinar on Tuesday, April 29th at 12:00 PM EDT

    RMS Healthcare will be hosting a series of webinar sessions which address the Patient-Centered Medical Home (PCMH) model adoption within physician practices.  The sessions will be aimed to provide the participant with applicable “how-to’s” of implementing processes to change the landscape of patient care within the practice and to optimize operations which support the adoption Read more

  5. Convenience Sampling Versus Random Sampling

    Yesterday in the Research Bunker, I posed this question to our two analysts: “In your opinion, has convenience sampling overtaken random sampling as the preferred method of sampling in quantitative research?” Working in market research and on surveys daily, sampling methodologies become a key piece to answering our insights puzzles for our clients. Depending on Read more

  6. NCQA Releases Updated PCMH Standards for 2014

    This blog post was written by our guest blogger Karen Joncas, Healthcare Transformation Coordinator at Research & Marketing Strategies (RMS). In a recent blog posted in February of 2014, RMS Healthcare announced that National Committee for Quality Assurance (NCQA) would be releasing updated Patient Centered Medical Home (PCMH) standards in March. On Monday, March 24th, Read more

  7. Retail Trends | How Gluten-Free is Trumping Price

    This blog post was written by our guest blogger, Brendan Keogh, ViewPoint Panel Coordinator at Research & Marketing Strategies (RMS). Brendan shares his time between RMS and being a full-time student at SUNY Oswego. As a college student living off campus with a job at RMS, I always try to find a way to save a few Read more

  8. RMS Partners with the Rescue Mission

    This blog post is a summary of a recent panel survey project managed by Research & Marketing Strategies (RMS) which donated its staff’s time and service’s to the Rescue Mission. Background: Research & Marketing Strategies (RMS) recently partnered with the Rescue Mission to conduct market research. This market research was done in-kind as a donation of Read more

  9. 7 Components of a Patient-Centered Medical Home | RMS Healthcare

    This blog post was written by our guest blogger Susan Maxsween, Director of Healthcare and Practice Transformation at Research & Marketing Strategies (RMS). In February of this year, RMS Healthcare posted a blog entitled NCQA to launch new 2014 PCMH standards, which highlighted the core components of the Patient Centered Medical Home (PCMH) Model and Read more

  10. How Urgent Care Centers Support the PCMH Model

    This blog post was written by our guest blogger Karen Joncas, Healthcare Transformation Coordinator at Research & Marketing Strategies (RMS). The Patient Centered Medical Home (PCMH) model places the patient at the center of care. The model of care truly embodies the important role of well-integrated and coordinated quality driven healthcare. In a recent blog Read more

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