Research & Marketing Strategies, Inc. (RMS) offers a focus group facility and is also a full-service market research firm in Syracuse NY. The focus group facility named QualiSight is located on-site is  and is currently the only focus group facility available for qualitative research rentals in the Central New York area. For more information on how to Read more

George Kuhn, Director of Research Services for RMS, wins prestigious “40 under 40” award.  Nominated by the community and selected by local business leaders, the “40 Under 40” award sponsored by the CNY Business Journal recognizes 40 men and women under the age of 40 who have achieved professional success and made significant civic contributions Read more

This article was featured in the Winter 2013/2014 edition of RMS News – a publication of Research & Marketing Strategies, Inc. (RMS). Here are five tips and tricks to having more effective employees in 2014: (1) Right Roles for the Right People – Understanding your employee’s strengths and weaknesses, and likes and dislikes can go a long way in employee Read more

When I say the word scrum, you probably immediately think of a two piles of rugby players huddled together on a field. Although we’ve covered sports topics before on the RMS Bunker Blog, this post will not be one of those. Scrum is a term picking up steam across the world in all types of Read more

As Vance stated previously on LinkedIn, Syracuse gets a lot of publicity for its winter weather and college basketball, but it also has a long history of being one of the best test markets in the U.S. In fact, Syracuse has such a good reputation as a test market, he wrote about it through a Read more

RMS Healthcare has a division specifically dedicated to guide your Specialty Practice Recognition Program (SPRP) through practice transformation services. If you came across this blog post on the RMS Bunker Blog, it is clear you and your team is committed to learning more about core values of a Specialty Practice and you are committed to Read more

This blog post was featured in the December 2013 edition of the RMS Newsletter written by our President Mark Dengler. A popular trend in the market research world is the use of big data for more effective decision making. The idea here is to use available data, many times collected by the company itself, and turn Read more

The overall trend for banking has been moving towards customers and members of banks and credit unions having on-demand access to their financial information including everything from simple balance and transaction data to more detailed personal finance analytics. Many financial customers want to be in touch with their finances. They want to know what their Read more

Earlier this year, GreenBook put out its Research Industry Trends Report based on data it collected in the 4th quarter of 2012 (GRIT Winter 2013). The report is a terrific resource for market research suppliers and clients as well. Now, at year-end, we thought it might be worthwhile to look back at some predictions that Read more

Is market research worth it? It’s probably a question you are asking yourself if you came across this blog post written by RMS. The following narrative is a blinded case study that addresses the concern for the ROI. Is there an ROI for market research? This case study shows how a small investment in market research Read more