When I say the word scrum, you probably immediately think of a two piles of rugby players huddled together on a field. Although we’ve covered sports topics before on the RMS Bunker Blog, this post will not be one of those. Scrum is a term picking up steam across the world in all types of Read more

As Vance stated previously on LinkedIn, Syracuse gets a lot of publicity for its winter weather and college basketball, but it also has a long history of being one of the best test markets in the U.S. In fact, Syracuse has such a good reputation as a test market, he wrote about it through a Read more

RMS Healthcare has a division specifically dedicated to guide your Specialty Practice Recognition Program (SPRP) through practice transformation services. If you came across this blog post on the RMS Bunker Blog, it is clear you and your team is committed to learning more about core values of a Specialty Practice and you are committed to Read more

This blog post was featured in the December 2013 edition of the RMS Newsletter written by our President Mark Dengler. A popular trend in the market research world is the use of big data for more effective decision making. The idea here is to use available data, many times collected by the company itself, and turn Read more

The overall trend for banking has been moving towards customers and members of banks and credit unions having on-demand access to their financial information including everything from simple balance and transaction data to more detailed personal finance analytics. Many financial customers want to be in touch with their finances. They want to know what their Read more

Earlier this year, GreenBook put out its Research Industry Trends Report based on data it collected in the 4th quarter of 2012 (GRIT Winter 2013). The report is a terrific resource for market research suppliers and clients as well. Now, at year-end, we thought it might be worthwhile to look back at some predictions that Read more

Is market research worth it? It’s probably a question you are asking yourself if you came across this blog post written by RMS. The following narrative is a blinded case study that addresses the concern for the ROI. Is there an ROI for market research? This case study shows how a small investment in market research Read more

As part of our final full staff meeting of 2013 at Research & Marketing Strategies, Inc. (RMS), a market research firm in Syracuse NY, I presented my Market Research Trends for 2014. Upcoming market research trends for the new year and beyond were categorized into three key perspectives: (1) What is driving the trends in Read more

RMS QualiSight is the only focus group facility in the Syracuse area. The RMS QualiSight focus group facility is located in Syracuse, NY. It offers the convenience of many nearby hotels, restaurants, and local area attractions. The focus group facility is located in Baldwinsville, NY – just outside of the city of Syracuse. Due to Read more

Background: In 2013, BizEventz, the Central New York Business Journal (CNYBJ), and AmeriCU Credit Union partnered with Research & Marketing Strategies Inc. (RMS) to conduct the CNY’s Best Places to Work survey. The study identified and recognized the best places of employment in Central New York (based upon the RMS employee survey instrument). The RMS tool Read more