Background: A higher education institution partnered with Research & Marketing Strategies (RMS) to conduct ongoing graduate surveys. The institution’s goals were to obtain feedback from graduates of the college regarding their experience as a student approximately 6 months following their graduation. RMS is a graduate survey firm located outside of Syracuse, NY with a client roster Read more

A previously published post on the RMS Bunker Blog discussed top qualities of a master moderator. The blog post was based on a book written by written by Naomi Henderson from Riva Market Research & Training Institute. That blog post discussed traits 1 through 12, while this blog post will serve as a part two, addressing moderator Read more

Research & Marketing Strategies (RMS) was recently named a top patient satisfaction surveying firm for 2013. Every year Modern Healthcare creates a list of the largest patient satisfaction measurement firms in the country. This is the second consecutive year, RMS Healthcare has made this list, following up its nomination in 2012. Since last year, RMS Read more

This blog post was written by our guest blogger, Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS), an employee survey vendor. All companies want their employees to be productive, work well with customers, work well with each other, and to do excellent work, but figuring out ways to improve in all of Read more

During a presentation last week from Vance, our Senior Analyst and co-author on the Bunker Blog, a new term was brought to my attention. While I’ve always understood the concept of homophily in market research, I was never aware of the term that was used to describe it. Homophily means literally “love of the same.” Social Read more

At Research & Marketing Strategies (RMS), due to the variety of different client projects we work on, we become part-time and even full-time industry experts in a lot of sectors. One of those full-time expert sectors would be healthcare. A growing sector of research for our company has become retail from shop-alongs to behavioral surveys to Read more

Online research panels have been around for a number of years now. During that time, they have become a widely used resource for survey projects, despite a number of limitations. (The Research Bunker Blog has recently discussed some of those limitations here and here.) At this point, panels have proven that they aren’t another technology Read more

As we all know, websites are an extremely important component to both the marketing and operations for any given company.  At this point having a website is unlikely to be a competitive advantage for most industries, but ensuring that your web presence is thoroughly optimized for its visitors may very well be.  Through secondary research we know Read more

This blog post is a recap and summary of a recent project completed by Research & Marketing Strategies (RMS), a healthcare market research firm in Syracuse NY. Background: A national advertising firm and healthcare organization partnered with Research & Marketing Strategies (RMS) to conduct market research regarding a print advertisement campaign. The study was designed to Read more

This blog post is a case summary of a recent project completed by Research & Marketing Strategies Inc. (RMS) a market research firm with a focus group facility in Syracuse NY. Background: A local university was looking to conduct market research to better understand the best ad message(s) and placement opportunities for its spring 2014 media. Read more