Objectives: A global office furniture company partnered with Research & Marketing Strategies, Inc. (RMS) to gather feedback on  final design concepts relative to competitive task chairs and internal options, and to validate the design direction, feature set and product positioning for new seating. In addition to the main objective, the market research also covered topical areas such as the decision-making Read more

Recently the National Committee for Quality Assurance (NCQA) and the New York State Health Foundation (NYSHealth) jointly sponsored a webinar briefing on the Quality of Health Care in New York State.  This represented the first time that NCQA has prepared reports highlighting trends in health care on 122 measures of quality, comparing one state, New Read more

This article was recently featured in the April 2013 edition of Quirk’s Marketing Research Review. You can find the full article on Quirks.com/articles – ID 20090416. Thoroughbred Research Group and DataPrompt International assisted Quirk’s in authoring this article. The article discusses questions you should ask when selecting a telephone facility for your market research survey or recruiting Read more

It’s the age-old question in market research: Qualitative research or quantitative research? Each has its own unique advantages and disadvantages. The most common forms of qualitative research are focus groups and in-depth interviews (IDIs) while quantitative research usually involves a survey. Although both provide a client good insight, depending on the expertise and experience of Read more

This blog post was written by our guest bloggers from the RMS Healthcare Transformation Team. Measuring patient experience is a growing trend in healthcare and a pivotal element in providing quality patient care.  Although it has been federally mandated for hospitals and home health agencies for a number of years, the Centers for Medicare and Read more

When organizations are seeking new technology, they’re most often looking for something that will not only streamline its internal processes, but also help it serve its customers better.  The financial institution industry has been readily taking advantage of some of the new technology available today.  Internet and mobile banking have been two of the largest Read more

According to data from the National Center for Educational Statistics, only 58 percent of first-time, full-time students who began at a four-year institution in fall 2004 completed a bachelor’s degree at that institution within six years (150 percent of normal completion time). Furthermore, according to the same source, only 30 percent of first-time, full-time students Read more

The Consumer Assessment of Healthcare Providers and Systems (CAHPS®) program offers a host of  surveys to accommodate various healthcare settings. Recently, CMS requested information to aid in the design and development of a new survey tool for hospital outpatient surgery departments (HOSDs) and ambulatory surgery centers (ASCs), which ultimately would add another survey tool to Read more

This blog was written by our guest bloggers Susan Maxsween, Director of RMS Healthcare – Practice Transformation, Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. RMS Healthcare salutes specialty care practices for adopting the recently launched medical home concept as “neighbors” of primary care practices in providing quality patient care. On March Read more

In the recent wake (no pun intended) of Carnival Cruise Lines’ ship malfunctions and issues, the senior management at the company must be wondering what type of impact it will have on future business. The number of reported issues on cruise ships has grown to four in the past few months (beginning with Triumph then Read more