As part of our cross-country travel this week to both Chicago and Los Angeles for focus groups, it’s given me some time to catch up on some reading while in-flight. One book, that was purchased recently on behalf of RMS, was titled Secrets of a Master Moderator, written by Naomi Henderson from RIVA Market Research Read more

A common project that we often field for our clients here at Research & Marketing Strategies (RMS) is a brand equity survey, which is often called an image and awareness survey. Many businesses find it easier to survey their own customers because they have customer samples available (phone numbers, emails, etc.) but it’s often difficult Read more

This blog was written by our guest blogger Paul Dybas, former Business Development Associate for Research & Marketing Strategies (RMS). RMS is an ICH CAHPS® vendor based out of Syracuse, NY. What’s new for 2013? Short answer: not much. The general guidelines for the administration and data collection have stayed the same for 2013. One significant difference Read more

This blog post was written by our guest blogger, Paul Dybas, former Business Development Associate at Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. Now that the ICH CAHPS® survey process is complete for 2012, it is a great time to do a recap and also discuss what is coming in 2013. Read more

This past Sunday, Feb. 3, 2013, marked the end of another NFL season and it was a day where a new World Champion was crowned. Albeit begrudgingly, the Baltimore Ravens beat the San Francisco 49ers 34-31, which ended the reign of my New York Giants as champions of the NFL. We’ve spent quite a few Read more

This blog post was written by our guest blogger, Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS), a nationwide HCAHPS® vendor located in Syracuse, NY. As a healthcare analyst, my monthly routine involves working with various hospital clients to create patient satisfaction reports based on the HCAHPS® surveys that RMS sends out. Here Read more

New technology is constantly being invented that provides uses for consumer businesses. The new technology is usually designed to make things easier and cheaper for both the business and its customers. However, sometimes it becomes easy for businesses to lose sight of how new technology is affecting its entire customer base. The banking industry has had Read more

Recently, Research & Marketing Strategies (RMS) was featured in the Central New York Business Journal’s (CNYBJ) 2013 Progress Edition. Each year, the publication features businesses in the CNY area that are “works in progress.” RMS is also working closely with our valued clients such as CNYBJ, Biz Eventz and AmeriCU to manage and analyze the Read more

In past posts on the Research & Marketing Strategies (RMS) blog, we often discussed how often observational or ethnographic research is overlooked even though it can be critical to the market research project’s findings. Perhaps never more than in this case study blog post is that point summarized. Observational findings and research can add value to any project Read more

One of the largest barriers we face as a market research firm in Syracuse, NY, is our prospective clients stating they are using/will use online survey sites such as Survey Monkey and Zoomerang to conduct their research. The cost savings up-front (and I emphasize up-front) are hard to ignore. In many cases, you can use online Read more