Things continue to remain busy at our in-house focus group facility in Syracuse, NY. In the calendar year of 2012, QualiSight  hosted a number of focus group, in-depth interview (IDI) and call center projects. Projects covered a number of different industries including retail, higher education, healthcare and financial services to name a few. What is Read more

Objective: A hospitality client with hotels across the country wanted to measure satisfaction, loyalty and unmet needs as well as obtain feedback from hundreds of employees at a number of hotel properties using primary research. The survey included all departments: front desk, operations, sales, banquet, administrative and housekeeping. The research effort was aimed to identify areas where Read more

As Research & Marketing Strategies (RMS) heads into a New Year, our 11th in business, it’s a good time to reflect on what kinds of positive changes each of us want to make in our professional careers. With 2013 newly upon us, two members of the RMS Analytics team and one member of the RMS Read more

Hope everyone is enjoying the holidays. Here is the 2012 Wordle of the RMS Bunker Blog posts completed in 2012. Research & Marketing Strategies (RMS) is a market research firm located in Syracuse, NY.

Traditional market research (think surveys, focus groups) often gets a bad rap from some because of its assumed limitations. Usually the argument against traditional research begins with (1) its unreliability because consumers are being asked about purchases in an artificial environment (home, office, wherever they answer their cell phone) and (2) the survey is asking them to recall specifics about purchases Read more

Newbies to market research might assume, “I can’t afford it.” With continuous strain on budgets, market research is one of the most common components of a budget to be cut. Management often feels as though there are more important pieces of the business plan to spend money on and that market research can always wait Read more

Our team here at RMS constantly has some sort of mail survey in the field. In the last few weeks, we feel like we’ve begun quite a few more projects that include a mail survey component. Mail surveys can be a great way to solicit feedback from your customers. They are great for reaching audiences Read more

I came across a video the other day in my Twitter feed for #SmallBiz, which answered the question: “How important is market research?” The video was featured in the Small Business 911 show on MSNBC. In it, Stella Grizont, founder of Woopaah, discusses the positive impacts market research can have on a small business. “If Read more

As a market research supplier, we work for a large variety of clients across many different industries. A progressing trend that we’ve come to realize not only with our clients, but within our own organization, is businesses need to get more done in less time. Some would argue that’s always been the case. Our clients’ Read more

This blog post was written by Erin Wisneski, Communication Coordinator at Research & Marketing Strategies (RMS), a feasibility study firm in Syracuse, NY. It was also featured in the Fall edition of RMS News. Background: Research & Marketing Strategies (RMS) was engaged to conduct a feasibility study and needs assessment for a client looking to expand Read more