The Research Bunker

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  1. Focus Group Facility Upstate NY | RMS QualiSight

    Is your business looking for a focus group facility in Upstate NY? RMS QualiSight has hosted a number of focus groups here at our facility in the past few months. Our focus group facility in Upstate NY is located in Baldwinsville, a suburb of Syracuse NY offering convenient access to major highways, hotels, and the Syracuse Hancock Read more

  2. Improving HCAHPS® Scores at Hospitals | CAHPS® Survey Vendor

    Background: RMS partnered with a local hospital to conduct qualitative focus group research among recently discharged patients to obtain feedback and perceptions around their recent hospital experience. In particular, the research focused on the thought process and behaviors linking the types of individual attributes reported in the HCAHPS® survey to the patient’s overall satisfaction, quality Read more

  3. Employee Satisfaction Survey—Case Study

    Background: For this study, RMS was engaged to conduct a survey among a healthcare facility’s employees to obtain primary research information regarding its employees’ satisfaction, loyalty and unmet needs. The objectives of the market research included measuring employee perception and satisfaction around several changes regarding policy and scheduling. The client also wanted to identify areas of dissatisfaction Read more

  4. Satisfaction Survey Vendor | RMS News Summer 2012

    This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research firm in Syracuse NY. This article was also featured in summer edition of RMS News. Stopping for a bite to eat, picking up a prescription, going shopping – consumers engaged in these activities have seen Read more

  5. Reimbursement for HCAHPS® Scores | CMS CAHPS® Survey Vendors

    This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS) in Syracuse, NY. Starting Oct. 1, HCAHPS® scores will begin to influence how much hospitals are compensated under the Patient Protection and Affordable Care Act. Safety Net Hospitals (SNHs) are at a risk of receiving even Read more

  6. 10 Tips to Improve Strategic Planning for Your Business

    This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a strategic planning consulting firm in Upstate, NY. With the close of the second quarter of 2012, now is a good time to review where you are with accomplishing your goals and objectives in your Read more

  7. Are Adult Learners a Growing Segment in Higher Education Institutions?

    As part of our effort to continually grow our in-house panel, Research & Marketing Strategies (RMS) launches a panel survey every few months to keep our members engaged. Panel members are also randomly selected for various quantitative and qualitative studies in which they may qualify for throughout the year. These panel surveys are conducted in-house Read more

  8. The Bunker Ad Critic 2: We’re Not Gonna Take It

    Last year, I wrote a post called the Bunker Ad Critic that took a light-hearted look at some TV commercials that I found a little baffling. The idea was to explore commercials that seemed annoying or even creepy then try to discern the strategy that led to them or, failing that, simply to make fun Read more

  9. How Many People Do We Survey? | Market Research Firm Upstate NY

    One of the more common questions in market research is “How many people do we survey?” Those who have not spent a lot of time working with surveys are not sure what the difference is between collecting 100 completes in comparison to 1,000 completes. I am sure they understand the inherent concept that 1,000 completes Read more

  10. What is the In-Center Hemodialysis (ICH CAHPS®) Survey? | Vendor in NY

    If you came across this blog post, perhaps you are wondering: What is the in-center hemodialysis ICH CAHPS® survey? When does the ICH CAHPS® survey start? How do I get started with a vendor for the ICH CAHPS® survey? If you are looking for answers to any of these questions or other questions about this Read more

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