This marketing piece was developed by Paul Dybas, former Business Development Associate at RMS. A recent study conducted by U.S. News and World Report concluded that about 25% of freshman students will not return to the same institution for their sophomore year. Reasons for such high attrition rates across the U.S. vary between institutions, but most often, Read more

This blog post is a case study summary of a recent project we completed with a business publication client in the United States. The study was completed by Research & Marketing Strategies (RMS) – a readership study firm and market research vendor with clients all across the country. Background: A business-focused publication partnered with Research & Marketing Strategies (RMS) to Read more

To be consistent with the 2012 Presidential Election and the campaigning we will all see over the next month, the Research Bunker introduces: Decision 2012 featuring the Telephone Survey Versus Online Survey. The two candidates have long been combatants in the market research realm and we have decided to place them head-to-head in a methodology Read more

We are pleased to share the Fall 2012 Edition of the Quality Care Courier, a publication of Research & Marketing Strategies, Inc. We hope you find the information timely and valuable. To read the online version of the Fall 2012 RMS Healthcare Newsletter, click here. RMS Healthcare provides a broad scope of healthcare consultative services. We Read more

This post was written by our guest blogger Michele Treinin, a Healthcare Analyst at RMS. In a time when consumers are very price sensitive and the economy is fragile, there is no surprise that companies are trying to win loyalty by offering deals and incentives and providing impeccable service to keep them coming back but Read more

One of the most preferred types of projects that comes our way at Research & Marketing Strategies (RMS) is a market research feasibility study. The request from our client usually pertains to needing research around a new program they want to offer at their institution, a new type of business they want to start in Read more

RMS’ Director of Business Development Sandy Baker, second from left, joined fellow colleagues David Holder (left), of Syracuse Convention & Visitors Bureau, Ben Walsh (center), of Syracuse Economic Development Corporation, Joanne Rauch (second from right), of C.R. Fletcher & Associates, and Jamie Marciniak Waller on a panel discussing the selling points of Syracuse and Central Read more

If you are wondering how to write a focus group moderator’s guide, you found the right blog post. With that being said, the thing is…there is no right or wrong way to write a guide for focus groups. Each market research consultant or market research firm probably has their own unique way of writing a Read more

This article was featured in the latest edition of the RMS Healthcare Newsletter, The Quality Care Courier in September of 2012. As a practice committed to ensuring your patients overall satisfaction with their experience, you want to obtain valuable and timely feedback. The next step is determining what to do with the data? Second to Read more

This article will be featured in the Fall edition of the RMS Quality Care Courier. Building and teaching the Patient Centered Medical Home (PCMH) concept model requires tools and infrastructure. A good place to start is with the team huddle, which is a platform for team building, communication and process improvement. Team huddles should utilize Read more