It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.

Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.

The Bunker discusses the Van Westendorp pricing model and how it might help you determine an Optimal Price Point and Optimal Price Range for your product or service.

Starting a career in market research? Bunker Author Chris C. puts together some tips to help you get up to speed.

The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.

Open-end responses are a great tool to include within surveys. They can be a source for both qualitative and quantitative data. Survey coding is a very delicate process. This article discusses a few tips for survey coding to ensure quality data.

This Bunker Blog post talks about how mail surveys, (a thing of the past to some market researchers) can and are still effective for market research. The Bunker gives 7 reasons as to why this is the case.

Case Study 2: RMS discusses our market research with a local school district outside of Syracuse, NY.

Case Study 1: RMS discusses our market research with a major hospital to assist them with their marketing and advertising efforts.