One option that Research & Marketing Strategies (RMS) has been offering to clients more frequently is access to data portals. These data portals allow our clients to access survey results in real-time. This is particularly useful to clients who are conducting ongoing or longitudinal studies. The portals allow our clients to access data at any point Read more
Category Archives: Market Research Tips
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Real-Time Access to Survey Data Through Portals | Market Research Trends
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7 Tips for Conducting Intercept Surveys
Intercept surveys/interviews can be a great method for obtaining data for a research project. On-site interviews are one of the best choices when you need top-of-mind feedback or need to speak to an audience that visited a specific location. We’re currently in the process of conducting multiple projects that have an intercept interview component, so we Read more
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7 Survey Programming Features | Market Research Firm NY
Finding and utilizing the right survey software is integral to the market research process. Survey software becomes a market researcher’s best friend during the design process, all the way from start to finish. Here are highlights of some survey programming features: Quality Control Features – Most survey software incorporates a multitude of quality control features Read more
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The True Value of Market Research | Case Study
I came across a post from my network on LinkedIn the other day that shared the following quote from Red Adair, a famous American Oil Well Firefighter: “If you think it’s expensive to hire a professional, wait until you hire an amateur.” – Red Adair The case may never be as true as it is Read more
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2013 Market Research Trends: A Look Back
Earlier this year, GreenBook put out its Research Industry Trends Report based on data it collected in the 4th quarter of 2012 (GRIT Winter 2013). The report is a terrific resource for market research suppliers and clients as well. Now, at year-end, we thought it might be worthwhile to look back at some predictions that Read more
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Market Research Trends for 2014
As part of our final full staff meeting of 2013 at Research & Marketing Strategies, Inc. (RMS), a market research firm in Syracuse NY, I presented my Market Research Trends for 2014. Upcoming market research trends for the new year and beyond were categorized into three key perspectives: (1) What is driving the trends in Read more
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2013 Market Research Trend: Growing Demand
In examining the significant trends in market research this year and going forward, perhaps the biggest trend is also the easiest to overlook: For the foreseeable future, the need for market research will grow and there will be more market researchers. A recent study from CareerBuilder and Economic Modeling Specialists International has projected “market research analysts and Read more
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Website Usability Research | Heat Maps & In-Depth Interviews
As we all know, websites are an extremely important component to both the marketing and operations for any given company. At this point having a website is unlikely to be a competitive advantage for most industries, but ensuring that your web presence is thoroughly optimized for its visitors may very well be. Through secondary research we know Read more
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Market Research Trend (Part 2): Are Panels Worth It?
For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? I would definitely recommend the use of an online research panel for a large scope quantitative research study. However, the scope of the research truly needs to be large. Online Read more
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Four Marketing Tips to Help Boost Sales | Market Research Firm
This article was featured in the latest edition of RMS News, written by Mark Dengler, President and CEO of Research & Marketing Strategies (RMS) in Baldwinsville, NY. We’re midway through the year – how’s your marketing plan working? The summer months are a time to re-charge. Often, this means re-examining and modifying your company’s marketing Read more