We recently read an in-depth article posted in the December 2010 issue of Quirk’s.  The author is Mark Goodin, President of Aaron-Abrams Field Support Services in Las Vegas.  Goodin makes an impassioned plea to those who recruit respondents for qualitative research to improve the quality of their service by not taking shortcuts, offering excuses instead of Read more

We here in the research bunker discuss a fair amount of football in our downtime and during our lunch breaks.  So, with the NFL Playoffs just around the corner, we figured we would use today to take an interest of ours and craft a blog post out of it – by relating it to market Read more

Market Research can be quite a valuable tool for a business.  It helps a business make decisions based on actuality rather than hunches.  When going through the process of conducting research, it is important to get the most value out of it as possible.  We came up with a few tips (resolutions!) to help you get Read more

From our guest blogger Kim Cuccaro, former Business Development Specialist at RMS. Everyone is familiar with the Nike® slogan “Just Do It”.  A lot can also be said for making a decision and going through with it.  Oftentimes businesses fail to find common ground between slapdash decision-making and a lengthier drawn out decision-making process. I commonly see Read more

Happy Holidays! -The Bunker *Image attained from wordle.net

The Bunker did some secondary market research and put together some fun statistics about Thanksgiving Day.

The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.

At the local Wegmans, here in Syracuse, shoppers may have noticed a new style of packaging for baby carrots. The carrots appear in packaging that resembles a potato chip bag, complete with attractive images and colors. Syracuse and Cincinnati were picked as test markets to roll out a re-branding campaign for baby-carrots launched by the carrot industry.

One of the most important objectives of market research is to develop new products and services that match what the market is looking for. Here are some products that could have put a little more effort into market research.

Bunker author Vance gives his viewpoints on the NFL and its sponsors. He talks about how market research drives decision-making that may go against common beliefs.