A recap of a blog post from Relevant Insights that discusses how to make the most of market research if you have budget limitations.

The Bunker applies sound market research principles to American History

Creating a strategic plan is only the beginning of the real work of strategic planning.

This post quickly overviews some major product launches that flopped once they hit the market – all of which could have been avoided with some timely and sound market research.

This blog post discusses the importance of doing benchmark research and the shortfalls that are generated without one.

Here at Research & Marketing Strategies, Inc. (RMS), we sometimes encounter clients or potential clients who want to try to conduct a market research project in-house rather than hiring us for the same work. Like the person who tries to save money on a plumber by fixing their kitchen sink themselves, sometimes it works out and Read more

Marketing giants such as Anheuser-Busch, Dunkin’ Donuts and Coca-Cola use marketing research to develop targeted advertising campaigns for the World Cup of soccer. This article is based on a June 11th article from the Boston Globe titled Corporate America Looking to Score authored by Johnny Diaz of the Globe Staff.

As any market research firm will tell you, the 2010 Census impacts a lot more than just Congressional representation, allocation of social services, and understanding the makeup of the nation.

Negative feedback or results from a market research study is tough to come to terms with, but clients should embrace and act on this information rather than ignore it.