This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). It was featured in the April 2014 edition of the RMS Newsletter. I was recently asked my thoughts about the burgeoning survey industry in today’s marketplace. My response was, “Too many? That depends.” The perception of excess surveying depends Read more

In this era of smart phones and social media, it’s never been easier for organizations to communicate with their customers and prospects. That’s mostly a good thing from an overall marketing perspective. From a market research perspective, it’s proven to be somewhat of a double-edged sword. On the one hand, researchers have new, often more Read more

Intercept surveys/interviews can be a great method for obtaining data for a research project. On-site interviews are one of the best choices when you need top-of-mind feedback or need to speak to an audience that visited a specific location. We’re currently in the process of conducting multiple projects that have an intercept interview component, so we Read more

In the last year or two, we’ve seen a considerable jump in the number of online surveys conducted. It is a becoming the quickest and most cost efficient way for our clients to reach out to their target audiences and gather a significant amount of data. We’ve conducted surveys among both consumer and business audiences Read more

We’ve referenced it before on this blog, people are “time poor” and keeping a survey short is more critical than ever in our industry. If a survey goes too long (with that threshold being debatable: 5 minutes, 10 minutes, 15 minutes), the respondent will either become disengaged or simply hang up. We are not big Read more

Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. In general, people always feel pressed for time and that burns true at both ends of the survey candle, from respondents not having the time to take long 15-plus minute Read more

This article was featured in the latest edition of RMS News which was published in the summer of 2013. Consider the following: It can take upwards of 20 attempts to connect with a prospect. Once identified, a prospect’s conversion rate is only 10 to 20 percent, which means out of every 10 prospect leads, only Read more

Most marketers understand that the demographics of a population are largely a question of “Where?” Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in Read more

One of the largest barriers we face as a market research firm in Syracuse, NY, is our prospective clients stating they are using/will use online survey sites such as Survey Monkey and Zoomerang to conduct their research. The cost savings up-front (and I emphasize up-front) are hard to ignore. In many cases, you can use online Read more

There is a certain irony when it comes to young adult Americans when it comes to market research: No generation in history has ever been as constantly plugged in to personal communication options, yet they are one of the hardest groups for survey researchers to reach. For decades, telephone surveys were a reliable way to Read more