Imagine you were going to going to open a business. Let’s say it’s a coffee shop that will try to attract college students and hip, young professionals. There’s an available retail space in a neighborhood that appears to have a lot of the target customers in it and the building looks nice enough. Is it Read more

As any market research firm will tell you, the 2010 Census impacts a lot more than just Congressional representation, allocation of social services, and understanding the makeup of the nation.