Conducting in-depth interviews (IDIs) is the ideal research method for getting highly detailed responses from key stakeholders. Research & Marketing Strategies, Inc. (RMS) knows that completing IDIs allows the interviewer to probe on respondents’ answers in order to gain detailed information on a given topic. Through the use of interview techniques, the researcher can delve Read more

This blog post discusses QualiSight, our focus group and interviewing facility in Upstate NY. QualiSight is a division of Research & Marketing Strategies (RMS) located in Syracuse, NY.