This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A consulting company recently partnered with RMS to conduct hospital revenue management research. The client wanted to better understand the hospital merger/acquisition process as Read more
Tag Archives: Healthcare Case Study
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.
The following blog is a case study in for a medical billing healthcare client who partnered with Research & Marketing Strategies (RMS) last year to conduct market research. Background: The healthcare client partnered with RMS to broaden and enhance its marketing strategies. In particular, the client wanted to engage in a B2B lead qualification survey to Read more