An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results Read more
Tag Archives: Mall Intercept Survey Company
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This blog post is a case summary of a recent mall intercept project completed by Research & Marketing Strategies (RMS). RMS specializes in mall intercept studies across many different states. If you are interested in conducting a survey with a mall intercept company, contact our Business Development Director Sandy Baker at SandyB@RMSresults.com or by calling Read more
Intercept surveys/interviews can be a great method for obtaining data for a research project. On-site interviews are one of the best choices when you need top-of-mind feedback or need to speak to an audience that visited a specific location. We’re currently in the process of conducting multiple projects that have an intercept interview component, so we Read more