One of the more common questions in market research is “How many people do we survey?” Those who have not spent a lot of time working with surveys are not sure what the difference is between collecting 100 completes in comparison to 1,000 completes. I am sure they understand the inherent concept that 1,000 completes Read more

This blog posts discusses the ROI of margin of error versus cost in telephone survey research. Research & Marketing Strategies (RMS) is a market research firm in Upstate NY.

This Bunker Blog post discusses the reason why 400 completes is such a common theme in market research.