Through my time at Research & Marketing Strategies, Inc. (RMS) and college, I have had my fair share of public speaking opportunities. These experiences have allowed me to witness great speeches, and not so great speeches. Here are three tips to help make your next speaking event successful. Know your speaking strengths Speakers often have Read more

I came across a video the other day in my Twitter feed for #SmallBiz, which answered the question: “How important is market research?” The video was featured in the Small Business 911 show on MSNBC. In it, Stella Grizont, founder of Woopaah, discusses the positive impacts market research can have on a small business. “If Read more

This blog post was written by Paul Dybas, our former RMS Business Development Associate. As a new member of the RMS team, I have learned a lot about market research over the course of my first month.   I have also cleared up some of my misconceptions about the industry by comparing what I have learned in Read more

To be consistent with the 2012 Presidential Election and the campaigning we will all see over the next month, the Research Bunker introduces: Decision 2012 featuring the Telephone Survey Versus Online Survey. The two candidates have long been combatants in the market research realm and we have decided to place them head-to-head in a methodology Read more

If you are wondering how to write a focus group moderator’s guide, you found the right blog post. With that being said, the thing is…there is no right or wrong way to write a guide for focus groups. Each market research consultant or market research firm probably has their own unique way of writing a Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies, Inc. (RMS),  a market research consulting firm located in Upstate NY.  RMS is currently celebrating its 10th year in business. Let’s say you’re developing a new product, service, location or program. Before you delve too deeply, Read more