The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the second post of a two-part series providing insider tips on selecting the right market research professionals. If you missed the first part, catch up by checking it out here. In the first part of this series, we covered the Read more

Through my time at Research & Marketing Strategies, Inc. (RMS) and college, I have had my fair share of public speaking opportunities. These experiences have allowed me to witness great speeches, and not so great speeches. Here are three tips to help make your next speaking event successful. Know your speaking strengths Speakers often have Read more

Working in the market research field, the Bunker comes across many different reports provided to us by our clients. In most cases, these are past reports they commissioned with a separate vendor and have since made the wise decision to partner with Research & Marketing Strategies (RMS) on their upcoming study. We’ve said time and time Read more

As part of our continuing series to critique a selection of graphs and charts, we have selected this wonderful pyramid column chart, based on an actual graph we saw in a real report prepared by another firm we are too polite to name.  The Bunker takes a lot of pride in reporting and data visualization, and Read more

What is a market research dashboard? Think in terms of a dashboard on your vehicle and the dials you look at to keep it running at peak performance.  You inspect and maintain an automobile to ensure every part is properly contributing to the vehicle’s overall performance. A business needs this same attention to gauge its overall performance Read more

The Bunker had previously written a blog post regarding 5 Things to Look for in a Market Research Report, which spoke much about report content.  Market research reports are something that we are all familiar with.  The report may be the culmination of weeks, months, or even years of hard work from a research staff.  So, after all Read more