The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. Across the country, health care and community resource providers have joined together to transform our health care delivery systems, reducing the upward cost curve of Medicaid spending while ensuring access to appropriate, quality care. States have been given the opportunity to Read more

At RMS, we define business-to-business (B2B) lead qualification as the process of ascertaining the level of interest a contact database has for our clients’ products or services. As part of B2B lead qualification projects, we rank each prospect’s level of interest to determine their likelihood of making a purchase in the near future.  There are Read more

Over the past few years, Research & Marketing Strategies, Inc. (RMS) has cultivated and continually managed an internal research panel consisting of thousands of consumers.  The research panel has proven to be a cost-effective asset available to our clients. Having the panel at our disposal, we have the flexibility to recruit from a highly engaged Read more

Difficult business problems require innovative ideas to solve them. Utilizing market research provides business decision makers with the insight needed to overcome these hurdles. Research & Marketing Strategies, Inc. (RMS) knows that when conducted appropriately, market research can have a generous return on investment (ROI). Here are four examples for how market research can improve Read more

Through my time at Research & Marketing Strategies, Inc. (RMS) and college, I have had my fair share of public speaking opportunities. These experiences have allowed me to witness great speeches, and not so great speeches. Here are three tips to help make your next speaking event successful. Know your speaking strengths Speakers often have Read more

ViewPoint is a research panel owned and operated by Research & Marketing Strategies, Inc. (RMS). ViewPoint provides businesses with insight for actionable decision-making.  Research panels such as ViewPoint need consumers just like you! ViewPoint members receive opportunities to participate in market research efforts such as surveys, focus groups, interviews, and mystery shopping. Signing up for Read more

Here at Research & Marketing Strategies, Inc. (RMS), we manage our own research panel called ViewPoint. ViewPoint is comprised of members who are willing to participate in various types of research such as focus groups, surveys, in-depth interviews, and mystery shopping. Typically, members of research panels, like ViewPoint, are rewarded for their participation which makes Read more

Previously, I discussed what I’ve learned from my time with RMS thus far as the ViewPoint Panel Coordinator. However, I did not discuss how much I’ve learned about research panels. In college, research panels are not discussed in detail, but through my time at RMS, I’ve learned that panels are an integral part of the Read more

Finding and utilizing the right survey software is integral to the market research process. Survey software becomes a market researcher’s best friend during the design process, all the way from start to finish. Here are highlights of some survey programming features: Quality Control Features – Most survey software incorporates a multitude of quality control features Read more

I came across a post from my network on LinkedIn the other day that shared the following quote from Red Adair, a famous American Oil Well Firefighter: “If you think it’s expensive to hire a professional, wait until you hire an amateur.” – Red Adair The case may never be as true as it is Read more