This past Sunday, Feb. 3, 2013, marked the end of another NFL season and it was a day where a new World Champion was crowned. Albeit begrudgingly, the Baltimore Ravens beat the San Francisco 49ers 34-31, which ended the reign of my New York Giants as champions of the NFL. We’ve spent quite a few Read more

One of the largest barriers we face as a market research firm in Syracuse, NY, is our prospective clients stating they are using/will use online survey sites such as Survey Monkey and Zoomerang to conduct their research. The cost savings up-front (and I emphasize up-front) are hard to ignore. In many cases, you can use online Read more

As Research & Marketing Strategies (RMS) heads into a New Year, our 11th in business, it’s a good time to reflect on what kinds of positive changes each of us want to make in our professional careers. With 2013 newly upon us, two members of the RMS Analytics team and one member of the RMS Read more

Sandy Baker, Director of Business Development at RMS Client surveys – We practice what we preach. We survey our own customers and I am thankful that we have happy customers. I appreciate that they chose to work with us and that they take the time to give us feedback. Our clients are pleased with our Read more

Last year, I wrote a post called the Bunker Ad Critic that took a light-hearted look at some TV commercials that I found a little baffling. The idea was to explore commercials that seemed annoying or even creepy then try to discern the strategy that led to them or, failing that, simply to make fun Read more

One of the most common requests Research & Marketing Strategies (RMS) receives from clients is related to marketing or advertising campaigns.  They are unhappy with the results of their current campaign, don’t know the return of their advertising (ROI), or they want to head in a different direction. It’s surprising the number of marketing campaigns Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) in Baldwinsville, NY. Relationship marketing is not about having a “buddy-buddy” relationship with your customers. Customers do not want that. Relationship marketing uses the event-driven tactics of customer retention marketing, but treats marketing as a process spanning Read more

This blog post was written by our guest blogger Mark Dengler, President & Owner of Research & Marketing Strategies (RMS) in Baldwinsville, NY. Surveys are a great way to get feedback from customers and one of the three most common modes of conducting a survey is via the telephone. However, statistics show a continuing trend Read more

Background: A college in New York State partnered with Research & Marketing Strategies (RMS) to understand and substantiate the need for a proposed Master’s program in a specific Liberal Arts track.  The market research aimed to analyze the occupational forecast to determine if it demonstrated significant need for the Master’s program and if that need for the Read more

A few days ago, the sixth annual MIT Sloan Sports Analytics Conference was held in Boston. The officially stated goal of this conference is to “provide a forum for industry professionals (executives and leading researchers) and students to discuss the increasing role of analytics in the sports industry.” Unfortunately, I did not attend the conference, Read more