The following post was written by Tal Gordon, former Intern at RMS. Surveying is a widely used primary research method when conducting a market research project. When creating, distributing, and evaluating a survey, it’s critical to take the participant experience into consideration, and it’s key to keep participants engaged to avoid survey fatigue. Survey fatigue Read more

This blog post discusses several tips for writing an online survey using free online survey tools at your disposal. Research & Marketing Strategies (RMS) is a market research firm in Upstate, NY.

It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.

Looking to get paid to take surveys in Syracuse, Central or Upstate NY? Read this blog post and sign-up for our research panel.

The Bunker Authors pick their top 5 favorite blog posts from the first 4 months.

Case Study 2: RMS discusses our market research with a local school district outside of Syracuse, NY.

Looking for some tips on topics to cover in your employee survey? Thinking about doing employee satisfaction surveys? You already see the value in it, so you’re on the right track. Here is a blog post on why you should use a third-party like RMS to administer it.

This article gives an overview of the major impact telephone experiences has on customer satisfaction and how RMS detailed similar findings in other market research projects.