Article by Molly Burke, RMS Research Analyst – It goes without saying – some level of pre-testing is a must before launching a full-scale survey. Survey Sampling International (SSI) defines a pre-test as a questionnaire that is tested on a statistically small sample of respondents before a full-scale study. The benefits of pre-testing cannot be overstated whether you Read more

It goes without saying – some level of pre-testing is a must before launching a full-scale survey. Survey Sampling International (SSI) defines a pre-test as a questionnaire that is tested on a statistically small sample of respondents before a full-scale study.  The benefits of pre-testing cannot be overstated whether you go to the extent of a soft launch or Read more