Tag Archives: university

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  1. RMS CASE STUDY: Higher Education – Image Awareness & Perception

    RMS CASE STUDY: Higher Education – Image Awareness & Perception

    Article by Molly Burke, RMS Research Analyst Introduction: A community college located in New York recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research about their image and brand awareness within the community. The client wanted to explore what the community thought about the programs and services they offer, as well Read more

  2. Program Feasibility | Higher Education Case Study

    Background: A college in New York State partnered with Research & Marketing Strategies (RMS) to understand and substantiate the need for a proposed Master’s program in a specific Liberal Arts track.  The market research aimed to analyze the occupational forecast to determine if it demonstrated significant need for the Master’s program and if that need for the Read more

  3. Market Research Solutions for Colleges and Universities

    Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.

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