Tag Archives: Syracuse

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  1. NYS Fair – Ending the Summer on a Great Note

    The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. using the RMS ViewPoint panel, 62 percent of survey respondents plan to go to the State Fair one or two times this year. With 98 percent

  2. Central New York Music Preferences

    Summer’s here and the time is right: Central New Yorkers are ready to face the music, RMS ViewPoint Poll Shows.  According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS) ViewPoint, 83 percent of individuals plan to go to a concert this summer. Thirty percent of Central New

  3. NCAA Conference Realignment and the Art of Survey Question Writing

    I have a confession to make: I’ve been obsessively following the recent story about NCAA athletic conference realignment, hanging on all the details, developments, and speculation the same way a lot of people did with the Casey Anthony trial or Charlie Sheen’s public meltdown earlier this year. A lot of that is because Syracuse, my

  4. The NCAA Basketball Tournament – By the Numbers

    This week marks the beginning of the NCAA Men’s Basketball Tournament. People all over the country will be filling out brackets and cheering on their favorite teams (or at least the teams that will help them win the office pool). Being located just outside of the college basketball hotbed of Syracuse, NY, we here in

  5. Syracuse, NY: A Great Test Market

    Syracuse, NY has enjoyed a long history as one of the nation’s top test markets. The metropolitan area’s use by marketers as proving ground of eventual product success or failure has been well documented for decades. Products both famous and obscure, ranging from ice cream to alcoholic beverages to baby carrots have been tested in Syracuse

  6. QualiSight | Focus Group Facility in Upstate, NY

    Trying to locate a focus group facility in Upstate, NY? The RMS facility named QualiSight is located in Baldwinsville, just outside the heart of Syracuse, NY.  2010 wrapped up a busy year for QualiSight. We had clients visiting our facility from all over the country.  A few of our clients came from Columbus (OH), Waltham (MA), Fort Worth (TX),

  7. Focus Groups in TV Commercials

    Those of us here in Bunker, always on the lookout for anything research-related, have taken note of a trend in television commercials. It seems that many commercials now feature focus groups as a setting. In some cases, the focus groups are fictional, as in these lighthearted spots for Pepsi Max and Snickers: [youtube=http://www.youtube.com/watch?v=KfmXYmoCElY] [youtube=http://www.youtube.com/watch?v=6e0Gsn4khss] In

  8. Choosing the Right Market Research Vendor

    Many clients have their own market research department in-house, while others have gone through the process of selecting a market research supplier.  Depending on whether you are looking for a long-term retainer firm who works as your consultant or a short-term one project supplier, the process is usually the same.  You have to select a

  9. 4 Reasons To Choose Customer Satisfaction Surveys

    Customer satisfaction research is one of the most basic forms of market research.  It’s a course of research that virtually all businesses have considered, and in a lot of cases implemented.  Customer satisfaction surveying is a linchpin in process improvement, offers a portal to customer feedback, and is used to evaluate products and services.  Yet there are many

  10. 4 Things the 2010 New York Giants Can Teach us About Market Research | NFL

    We here in the research bunker discuss a fair amount of football in our downtime and during our lunch breaks.  So, with the NFL Playoffs just around the corner, we figured we would use today to take an interest of ours and craft a blog post out of it – by relating it to market