This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). Market Research – You want to do it, but are scared off by the price. So here you are, considering do-it-yourself (DIY) research. Let me caution you. While DIY may be great for home or garden projects, it Read more

This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). Marketing is an ongoing effort within an organization. In our current economy, marketing innovation often trumps product/service technical innovation. What makes it tricky is the fickleness of consumers. In this world of rapid change and the continual need Read more

Research & Marketing Strategies (RMS) is a market research firm located outside of Syracuse, NY. We have many local clients, regional clients, and national clients that utilize our services and look to get answers to their key business questions. A growing trend in market research over the past few years is companies using panels to conduct Read more

This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). It was featured in the April 2014 edition of the RMS Newsletter. I was recently asked my thoughts about the burgeoning survey industry in today’s marketplace. My response was, “Too many? That depends.” The perception of excess surveying depends Read more

This blog post was written by our guest blogger Al Tripodi, Healthcare Administrative Assistant at Research & Marketing Strategies (RMS). Redspin, a leading provider of penetrating testing services and IT security audits, annually analyzes breaches that have been reported to the Department of Health and Human Services (DHHS).  This blog provides a summary of findings published Read more

This blog post was written by our guest blogger Karen Joncas, Healthcare Transformation Coordinator at Research & Marketing Strategies (RMS). In a recent interview, Devin Gross, CEO of Emmi Solutions, a technology firm that provides interactive and multimedia solutions which engage and empower patients to take a more active role in their own healthcare, shared his Read more

Research & Marketing Strategies (RMS) is an ICH-CAHPS® vendor that manages the survey process for a large number of dialysis centers across the country. Each year, the RMS Healthcare Team prepares an ICH-CAHPS® industry benchmark report so facilities can compare individual facility scores with aggregate RMS industry-wide results. This report is a value-added supplement provided Read more

RMS Healthcare provides a broad scope of consultative services. We understand in this ever-changing healthcare environment that your focus is to provide quality patient care while optimizing operations. We would like to share the following link with you concerning a recent article in the Modern Healthcare on-line publication pertaining to the Senate passing the House’s Read more

In this era of smart phones and social media, it’s never been easier for organizations to communicate with their customers and prospects. That’s mostly a good thing from an overall marketing perspective. From a market research perspective, it’s proven to be somewhat of a double-edged sword. On the one hand, researchers have new, often more Read more

Intercept surveys/interviews can be a great method for obtaining data for a research project. On-site interviews are one of the best choices when you need top-of-mind feedback or need to speak to an audience that visited a specific location. We’re currently in the process of conducting multiple projects that have an intercept interview component, so we Read more