The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. 6 Market Research Industry Trends

    The Research & Marketing Strategies (RMS) company retreat held on February 12th provided a ton of insights into market research industry trends. Many of the trends including client expectations from a market research firm, key criteria for selecting a market research firm, and what companies are looking for from a market research firm were covered Read more

  2. 8 Client Expectations from a Market Research Firm

    Each year Greenbook releases its GRIT Report which highlights key industry trends. It also provides relevant insight into the decision-making process when choosing a market research firm. Expectations can differ for a market research firm depending on whether you are working with a vendor on your first project or your 50th. However, some common expectation Read more

  3. 5 Key Criteria for Selecting a Market Research Firm

    The 2014 GRIT Report produced by Greenbook identified five key criteria for selecting a market research firm. These factors were recapped by the President of Research & Marketing Strategies (RMS), Mark Dengler, in our off-site company retreat last week. The Winter 2014 Grit Report is can be accessed here and is a comprehensive survey of Read more

  4. RMS Recaps the Winter 2014 GRIT Report

    RMS held its annual company retreat last Wednesday, February 12th. One of the presentation topics covered by our President Mark Dengler was the Winter 2014 GRIT report which can be viewed at GRITReport.org. He recapped a portion of the GRIT report which discussed what companies are looking for from market research, and market research supplier Read more

  5. HIPAA Compliance Tips for Your Practice | Do's and Don'ts

    The Health Insurance Portability and Accountability Act of 1996 (HIPAA) provides federal protection for individuals identifiable health information held by covered entities and their business associates, and gives patients rights with respect to that information. HIPAA ensures that you have rights over your health information. That includes the right to review your personal information, making Read more

  6. Hospital Image & Awareness Survey | Case Study

    Background: Recently, a hospital client partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a telephone survey among residents living in the hospital’s primary market area (PMA) to determine community awareness and perception of the facility. The study also aimed to identify consumer preferences regarding healthcare delivery awareness, usage, needs, and unmet needs. The survey Read more

  7. 3 Skills Needed to Succeed in Healthcare | RMS

    This article was written by our guest blogger Megan O’Donnell, Manager of RMS Healthcare here at Research & Marketing Strategies (RMS) in Syracuse, NY. The RMS white paper is based on a HelpScout.net article titled “15 Customer Service Skills that Every Employee Needs”, authored by Gregory Ciotti. This blog post serves as part 5 of a 5 part Read more

  8. What Should You Look for in a Market Research Supplier?

    This article was written by our guest blogger Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS). Marc recently registered for a Greenbook webinar titled “Research Industry Trends: Current Wave of Change and What’s to Come”. It was held on Thursday, February 6th at 12:00 PM EST. Below is his recap of some Read more

  9. NCQA to Launch New PCMH Standards

    This blog post was written by our guest author Susan Maxsween, Director of Healthcare – Practice Transformation. You can connect with her on LinkedIn by clicking here. The National Committee for Quality Assurance (NCQA) has announced that they will be launching new Patient Centered Medical Home (PCMH) standards on March 31, 2014.  These standards, yet Read more

  10. The Research Bunker Blog Reaches 300K

    This blog article was written by Lori Lichorobiec, Communications Coordinator at Research & Marketing Strategies (RMS). The RMS Research Bunker Blog hits 300,000 views! Thank you to all of our readers over the years. When it comes to a blog, any views are good, but for Baldwinsville based RMS – Research & Marketing Strategies, 300,000 Read more

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