Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. In general, people always feel pressed for time and that burns true at both ends of the survey candle, from respondents not having the time to take long 15-plus minute Read more

This article was featured in the latest edition of RMS News which was published in the summer of 2013. Consider the following: It can take upwards of 20 attempts to connect with a prospect. Once identified, a prospect’s conversion rate is only 10 to 20 percent, which means out of every 10 prospect leads, only Read more

This article was featured in the latest edition of RMS News, written by Mark Dengler, President and CEO of Research & Marketing Strategies (RMS) in Baldwinsville, NY. We’re midway through the year – how’s your marketing plan working? The summer months are a time to re-charge. Often, this means re-examining and modifying your company’s marketing Read more

The Net Promoter Score (NPS®) is a widely used measure that looks at the likelihood of customers recommending a company. NPS is a customer loyalty metric developed in 2003 by management consultant Fred Reichheld of Bain & Company in collaboration with the company Satmetrix. While there are still many important factors beyond likelihood to recommend, NPS Read more

One of the cornerstones of education policy in the United States in recent years is an attempt to bolster STEM (Science, Technology, Engineering & Math) education. The Obama Administration has made STEM a high-profile priority in its efforts to address challenges in the American educational system. STEM education is widely viewed by industry, educators and Read more

I recently watched a webinar published by Snap Surveys, which was part of their 2013 Summer Camp series of training events available online. This particular presentation was developed by Steve Bax, managing director at Bax Interaction Limited. The title of his webinar was “Designing engaging questionnaires to deliver high response rates,” which, based on the Read more

This blog post was written by our guest blogger our Market Research Intern, Alyssa Dalrymple. To view Diary of an Intern – Part 1 | Market Research Careers – click here. I am happy to report that my most recent time here has been just as busy and exciting as my first few days. I Read more

This blog post was written by Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS), a healthcare consulting firm in Syracuse, NY. Getting a prescription historically meant going to the doctor, addressing a chief complaint, being given a piece of paper with a name of a drug and instructions for the pharmacist on how Read more

Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY, recently completed an online survey using its panel of more than 1,500 members across the country. The survey consisted of five questions related to air fresheners and gender preferences. If you are interested in signing up for our research panel and getting paid Read more

This blog post was written by our guest blogger Susan Maxsween, Director of Healthcare-Practice Transformation. A variety of social media platforms are changing the way consumers share information about personal health, physicians and treatments. The world is now a technologically driven place, and it is in the best interest of both physicians catering to patient Read more