This blog post is a recap and summary of a recent project completed by Research & Marketing Strategies (RMS), a healthcare market research firm in Syracuse NY. Background: A national advertising firm and healthcare organization partnered with Research & Marketing Strategies (RMS) to conduct market research regarding a print advertisement campaign. The study was designed to Read more

This blog post is a case summary of a recent project completed by Research & Marketing Strategies Inc. (RMS) a market research firm with a focus group facility in Syracuse NY. Background: A local university was looking to conduct market research to better understand the best ad message(s) and placement opportunities for its spring 2014 media. Read more

The official CMS survey website for news and information about the ICH CAHPS® survey administration is now live at www.ichcahps.org. At this time, there is limited functionality on the website, but beginning in February 2014, ICH facilities will be able to register and login to access a number of secure links and resources that will Read more

For the latest CMS ICH CAHPS® implementation requirements for 2014, click here. RMS Healthcare is a market research vendor in Syracuse, NY and an ICH CAHPS® survey vendor. RMS Healthcare is closely monitoring the new ICH CAHPS® survey website, watching for more information regarding the new survey protocols to be announced this fall. RMS Healthcare Read more

CMS announced its national implementation requirements for ICH CAHPS®. CMS is making major changes to the requirements and procedures that must be followed by in-center hemodialysis (ICH) facilities, which will begin the national implementation of the ICH CAHPS® survey administration in the fall of 2014. It is important to fully understand your new responsibilities to ensure Read more

For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? I would definitely recommend the use of an online research panel for a large scope quantitative research study.  However, the scope of the research truly needs to be large. Online Read more

For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? My answer is a very firm and definite “It depends!” Online panel research can be a very appropriate option for some studies under the right conditions. Here are a few Read more

This blog post is a case study on a recent product testing research project completed by Research & Marketing Strategies (RMS) in Syracuse, NY. Background: Recently, a start-up company partnered with Research & Marketing Strategies Inc. (RMS) to conduct new product concept research and product testing. The client wanted to learn more about potential usage, interest, marketing sources, and Read more

This blog post is a case study for a recent project completed by Research & Marketing Strategies (RMS) for a dermatology practice using patient mystery shopping experiences and market research. Background: In 2013, a dermatology practice partnered with RMS to better understand and measure the experience of its patients. The practice used mystery shopping services to learn Read more

This blog post was written by our guest blogger, Marc Bovenzi, Business Development Associate at Research & Marketing Strategies, Inc. (RMS). Marc started at RMS a few months ago and wanted to share 5 things he’s learned about market research while working with the business development team here at RMS. 1. Market Research is more than Read more