The Net Promoter Score (NPS®) is a widely used measure that looks at the likelihood of customers recommending a company. NPS is a customer loyalty metric developed in 2003 by management consultant Fred Reichheld of Bain & Company in collaboration with the company Satmetrix. While there are still many important factors beyond likelihood to recommend, NPS Read more

One of the cornerstones of education policy in the United States in recent years is an attempt to bolster STEM (Science, Technology, Engineering & Math) education. The Obama Administration has made STEM a high-profile priority in its efforts to address challenges in the American educational system. STEM education is widely viewed by industry, educators and Read more

I recently watched a webinar published by Snap Surveys, which was part of their 2013 Summer Camp series of training events available online. This particular presentation was developed by Steve Bax, managing director at Bax Interaction Limited. The title of his webinar was “Designing engaging questionnaires to deliver high response rates,” which, based on the Read more

This blog post was written by our guest blogger our Market Research Intern, Alyssa Dalrymple. To view Diary of an Intern – Part 1 | Market Research Careers – click here. I am happy to report that my most recent time here has been just as busy and exciting as my first few days. I Read more

This blog post was written by Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS), a healthcare consulting firm in Syracuse, NY. Getting a prescription historically meant going to the doctor, addressing a chief complaint, being given a piece of paper with a name of a drug and instructions for the pharmacist on how Read more

Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY, recently completed an online survey using its panel of more than 1,500 members across the country. The survey consisted of five questions related to air fresheners and gender preferences. If you are interested in signing up for our research panel and getting paid Read more

This blog post was written by our guest blogger Susan Maxsween, Director of Healthcare-Practice Transformation. A variety of social media platforms are changing the way consumers share information about personal health, physicians and treatments. The world is now a technologically driven place, and it is in the best interest of both physicians catering to patient Read more

The Research & Marketing Strategies (RMS) healthcare team recently came across an article posted in the most current edition of Quirk’s Marketing Research Review. The article summarizes a survey conducted by HealthPocket, which discusses how one-third of patients may switch doctors if the price was right. Here is the article text taken from the Quirk’s website: Read more

For a long time, when I met someone new and they asked me what I did for a living, I told them that I was a market research analyst. Nine times out of 10 that would cause their eyes to glaze over and they would immediately change the subject or start looking around the room Read more

The following blog post is a summary of a project completed by Research & Marketing Strategies (RMS) in Syracuse, NY – a mall intercept survey firm. Background: The main objective of the project was to provide the client with an understanding of the shopping habits of respective shoppers at each of their 15 enclosed malls including Read more