The following blog is a case study in for a medical billing healthcare client who partnered with Research & Marketing Strategies (RMS) last year to conduct market research. Background: The healthcare client partnered with RMS to broaden and enhance its marketing strategies. In particular, the client wanted to engage in a B2B lead qualification survey to Read more

This is a blog post that summarizes a completed project at Research & Marketing Strategies (RMS). Objective: A financial services client wanted to understand why customers voluntarily closed checking account(s) with bank. The bank also wanted to identify any unmet needs of those former customers and identify where those former customers currently obtain their banking services. The Read more

This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst on the RMS Healthcare team. Along with hospitals, home health agencies and in-center hemodialysis providers, skilled nursing facilities may be the next type of organization to have reimbursement tied to patient satisfaction scores and quality measures. A report issued by the HHS Read more

Last month, Moody’s Investors Services issued a negative outlook for the entire U.S. higher education sector. The main reason cited for the outlook was increased fiscal pressure on key university revenue sources. A major contributor to that pressure is increased tuition price sensitivity among potential students. High tuition and the prospect of crushing debt levels after graduation Read more

Content for this blog post was provided by Susan Maxsween, Director of RMS Healthcare – Practice Transformation, and her team – Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. The National Committee for Quality Assurance (NCQA) has just announced incentives for early adoption of its Patient-Centered Specialty Practice Recognition.  For information about Read more

Mobile Banking is becoming more and more utilized among banking customers. This banking trend is moving along hand-in-hand with the increased adoption of smart phones and tablets, especially among the younger generations. A study conducted by the Federal Reserve last year found that nearly 21 percent of mobile users have used mobile banking in the past 12 months, Read more

This blog post was featured in the Winter 2013 edition of the Quality Care Courier, a newsletter publication of Research & Marketing Strategies (RMS). Many practices are looking to engage their patients using the Internet. Patient portals are being touted as a key means to share information between a physician practice and patients. In fact, Read more

This blog was written by our guest blogger Paul Dybas, fomer CAHPS® Business Development Associate for RMS Healthcare, a division of Research & Marketing Strategies (RMS). RMS is an ICH CAHPS® survey vendor based out of Syracuse, NY. There are many research and survey companies that are capable of conducting the ICH CAHPS® Patient Experience of Care Read more

As Research & Marketing Strategies (RMS) was travelling to both Chicago and Los Angeles for focus group sessions and in-depth interviews (IDIs), one book I was reading while on my flights was written by Naomi Henderson titled Secrets of a Master Moderator. To view more information on this book or purchase it click here. The Read more

If you are thinking about using focus groups as a means of exploring feedback from specific individuals but you are not familiar with the methodology, continue reading this blog post below. At Research & Marketing Strategies (RMS) (315-635-9802) we conduct a number of focus groups for our clients. For some projects, we’ll manage the whole Read more