I’ve spent a few other blog posts discussing the book titled Secrets of a Master Moderator, written by Naomi Henderson from Riva Market Research & Training Institute. If you are just getting started with moderating qualitative research or you are well-experienced in the field, this book is worth a read as you are sure to Read more

The common perception of the process of pursuing a college degree is that a person starts at a given institution and stays there until they complete the program. For many students, the reality is that the path to a degree is not so direct and straightforward. In fact, a report released in 2012 by the Read more

This blog post was written by our guest blogger Susan Maxsween, Director of RMS Healthcare, Practice Transformation, and her Practice Transformation team at Research & Marketing Strategies (RMS). Every employee has an important role in marketing. Whether a member of patient registration, discharge, administrative, clinical or billing staff, each staff member serves equally as an Read more

Companies have come to realize that social media has potential for most any industry.  Most organizations are learning by example, watching what industry leaders do with social media and then attempting to move along similar lines if the strategy is applicable to their organizational goals.  The usage of social media by financial institutions has slowly Read more

Market research is often something that is on many business’s “want to do” list rather than their “must do” list. In most cases, large corporations understand the need for market research and use both in-house resources and third-party consultants, whereas small and mid-size businesses often grapple with using market research due to lack of resources Read more

Objectives: A global office furniture company partnered with Research & Marketing Strategies, Inc. (RMS) to gather feedback on  final design concepts relative to competitive task chairs and internal options, and to validate the design direction, feature set and product positioning for new seating. In addition to the main objective, the market research also covered topical areas such as the decision-making Read more

Recently the National Committee for Quality Assurance (NCQA) and the New York State Health Foundation (NYSHealth) jointly sponsored a webinar briefing on the Quality of Health Care in New York State.  This represented the first time that NCQA has prepared reports highlighting trends in health care on 122 measures of quality, comparing one state, New Read more

This article was recently featured in the April 2013 edition of Quirk’s Marketing Research Review. You can find the full article on Quirks.com/articles – ID 20090416. Thoroughbred Research Group and DataPrompt International assisted Quirk’s in authoring this article. The article discusses questions you should ask when selecting a telephone facility for your market research survey or recruiting Read more

It’s the age-old question in market research: Qualitative research or quantitative research? Each has its own unique advantages and disadvantages. The most common forms of qualitative research are focus groups and in-depth interviews (IDIs) while quantitative research usually involves a survey. Although both provide a client good insight, depending on the expertise and experience of Read more

This blog post was written by our guest bloggers from the RMS Healthcare Transformation Team. Measuring patient experience is a growing trend in healthcare and a pivotal element in providing quality patient care.  Although it has been federally mandated for hospitals and home health agencies for a number of years, the Centers for Medicare and Read more