“I’m on the do not call list.” A phrase our QualiSight on-site call center here in Syracuse, NY, hears sometimes from potential respondents over the phone. This phrase is often uttered even though Research & Marketing Strategies (RMS) is a full-service market research firm that conducts legit surveys, which makes our company exempt from the National Read more

Most marketers understand that the demographics of a population are largely a question of “Where?” Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in Read more

This blog post was written by our guest blogger Paul Dybas, former Business Development Associate at Research & Marketing Strategies (RMS), a global market research firm located in Syracuse, NY. There are many market research firms to choose from that can help you with your project. At the initial Google search, the process of choosing one Read more

This blog post is a summary of a post project completed by Research & Marketing Strategies (RMS), a Girl Scout market research consultant located in Syracuse, NY. Background: A regional Girl Scouts organization was seeking to commission market research focused on the use and potential use of its camps and service centers. The market research was Read more

This is a case study that summarizes a recent project in which Research & Marketing Strategies (RMS) partnered with an advertising agency to determine the return on investment (ROI) on a specific channel of advertising used by one of its end-clients (Company XYZ). The market research study was designed to create a statistical model and Read more

I’ve spent a few other blog posts discussing the book titled Secrets of a Master Moderator, written by Naomi Henderson from Riva Market Research & Training Institute. If you are just getting started with moderating qualitative research or you are well-experienced in the field, this book is worth a read as you are sure to Read more

The common perception of the process of pursuing a college degree is that a person starts at a given institution and stays there until they complete the program. For many students, the reality is that the path to a degree is not so direct and straightforward. In fact, a report released in 2012 by the Read more

This blog post was written by our guest blogger Susan Maxsween, Director of RMS Healthcare, Practice Transformation, and her Practice Transformation team at Research & Marketing Strategies (RMS). Every employee has an important role in marketing. Whether a member of patient registration, discharge, administrative, clinical or billing staff, each staff member serves equally as an Read more

Companies have come to realize that social media has potential for most any industry.  Most organizations are learning by example, watching what industry leaders do with social media and then attempting to move along similar lines if the strategy is applicable to their organizational goals.  The usage of social media by financial institutions has slowly Read more

Market research is often something that is on many business’s “want to do” list rather than their “must do” list. In most cases, large corporations understand the need for market research and use both in-house resources and third-party consultants, whereas small and mid-size businesses often grapple with using market research due to lack of resources Read more