If you are wondering how to write a focus group moderator’s guide, you found the right blog post. With that being said, the thing is…there is no right or wrong way to write a guide for focus groups. Each market research consultant or market research firm probably has their own unique way of writing a Read more

This article was featured in the latest edition of the RMS Healthcare Newsletter, The Quality Care Courier in September of 2012. As a practice committed to ensuring your patients overall satisfaction with their experience, you want to obtain valuable and timely feedback. The next step is determining what to do with the data? Second to Read more

This article will be featured in the Fall edition of the RMS Quality Care Courier. Building and teaching the Patient Centered Medical Home (PCMH) concept model requires tools and infrastructure. A good place to start is with the team huddle, which is a platform for team building, communication and process improvement. Team huddles should utilize Read more

This article will be featured in the Fall edition of the RMS Quality Care Courier. With today’s busy practice activities and competing priorities, it is very important that practice administrators keep a careful eye on the key attributes tied to business operations. After all, in order to continue to deliver quality healthcare to patients, the Read more

Working in the market research field, the Bunker comes across many different reports provided to us by our clients. In most cases, these are past reports they commissioned with a separate vendor and have since made the wise decision to partner with Research & Marketing Strategies (RMS) on their upcoming study. We’ve said time and time Read more

If you came across this blog post and you are thinking about a career in market research, the Bunker thinks you are making a wise choice. A career in market research offers you a good blend of marketing, statistics and consulting. If you work on the supplier side, chances are you’ll be able to dip Read more

The following blog post is a summary of a market research project conducted recently by Research & Marketing Strategies (RMS) – a market research firm in Upstate NY. Background: A college was interested in learning the degree to which its inquiry and enrollment process for continuing education students was a barrier to their enrollment growth. (It Read more

American colleges and universities are facing a challenge of demographics. We are now in a period where there is and will continue to be a dip in the number of traditional college age students (age 18 to 24). According to trends and projections measured by the Western Interstate Commission for Higher Education, the number of Read more

This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS) – a HH-CAHPS® vendor located in New York State. As healthcare evolves, the trends that have begun to emerge don’t point to a prosperous future in the Home Health Industry. From the lack of qualified applicants Read more

What is secondary research? According to our friends at GMI, secondary research is the analysis of research that had been collected at an earlier time (for reasons unrelated to the current project) that can be applied to a study in progress. Secondary market research can be an excellent tool for decision-making and identifying future trends. Furthermore, using secondary market Read more