Today was the second day of The Market Research Event (TMRE) conference held in Boca Raton, Florida. The conference lasts over three days from Monday, Nov. 12, through Wednesday, Nov. 14. Each day’s events are broken down to three key sections: (1) a keynote speaker or two, which all attendees of the conference attend in Read more

The Market Research Event conference (TMRE) kicked off today in Boca Raton, Florida, at the Boca Raton Resort & Club. This annual conference has been called the “best” of all market research conferences by many attendees and I actually chatted with a few who stated that in years past, the TMRE has been far better Read more

This article was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) and it will be featured in the upcoming edition of the RMS Newsletter. Researchers all agree that telephone surveys are one of the best means for collecting primary data from targeted population segments. They provide for real-time, two-way communication and give Read more

This article was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) and it will be featured in the upcoming edition of the RMS Newsletter. This is an age where everyone wants instant results. Not only do we want it fast, but we want it cheap and accurate. Often with market research, this Read more

This blog post was written by Paul Dybas, our former RMS Business Development Associate. As a new member of the RMS team, I have learned a lot about market research over the course of my first month.   I have also cleared up some of my misconceptions about the industry by comparing what I have learned in Read more

This post was written by our guest blogger, Megan O’Donnell, Manager of RMS Healthcare. This is an interesting article on the recent implications of the recently instituted Value-Based Purchasing program from the Centers for Medicare and Medicaid Services (CMS). But I think the author misleads the reader initially by making it sound like hospitals will Read more

There is a certain irony when it comes to young adult Americans when it comes to market research: No generation in history has ever been as constantly plugged in to personal communication options, yet they are one of the hardest groups for survey researchers to reach. For decades, telephone surveys were a reliable way to Read more

This blog post was written by our guest blogger Michele Treinin, a Healthcare Analyst at RMS. Are you a Dialysis Center in need of conducting the ICH-CAHPS® survey? There is still time to choose a vendor to complete the process for you even though the end of the year is quickly approaching. Research & Marketing Strategies (RMS) is a Read more

Business Development Director at RMS, Sandy Baker is Recognized at Onondaga Community College Sandy Baker was recognized as a 2012 Alumni Faces Honoree, which is an Onondaga Community College initiative honoring “outstanding alumni whose achievements illustrate the transformative power of an Onondaga education and represent the promise of self-discovery that the College commits to every student, Read more

Focus groups occur so often in the worlds of business and politics that the news media rarely takes note of them. But when a sports league conducted one recently, it became a story that drew a lot of attention. Earlier this week, the NHL made a lot of headlines when it was leaked to the media that Read more