One of the most preferred types of projects that comes our way at Research & Marketing Strategies (RMS) is a market research feasibility study. The request from our client usually pertains to needing research around a new program they want to offer at their institution, a new type of business they want to start in Read more

RMS’ Director of Business Development Sandy Baker, second from left, joined fellow colleagues David Holder (left), of Syracuse Convention & Visitors Bureau, Ben Walsh (center), of Syracuse Economic Development Corporation, Joanne Rauch (second from right), of C.R. Fletcher & Associates, and Jamie Marciniak Waller on a panel discussing the selling points of Syracuse and Central Read more

If you are wondering how to write a focus group moderator’s guide, you found the right blog post. With that being said, the thing is…there is no right or wrong way to write a guide for focus groups. Each market research consultant or market research firm probably has their own unique way of writing a Read more

This article was featured in the latest edition of the RMS Healthcare Newsletter, The Quality Care Courier in September of 2012. As a practice committed to ensuring your patients overall satisfaction with their experience, you want to obtain valuable and timely feedback. The next step is determining what to do with the data? Second to Read more

This article will be featured in the Fall edition of the RMS Quality Care Courier. Building and teaching the Patient Centered Medical Home (PCMH) concept model requires tools and infrastructure. A good place to start is with the team huddle, which is a platform for team building, communication and process improvement. Team huddles should utilize Read more

This article will be featured in the Fall edition of the RMS Quality Care Courier. With today’s busy practice activities and competing priorities, it is very important that practice administrators keep a careful eye on the key attributes tied to business operations. After all, in order to continue to deliver quality healthcare to patients, the Read more

Working in the market research field, the Bunker comes across many different reports provided to us by our clients. In most cases, these are past reports they commissioned with a separate vendor and have since made the wise decision to partner with Research & Marketing Strategies (RMS) on their upcoming study. We’ve said time and time Read more

If you came across this blog post and you are thinking about a career in market research, the Bunker thinks you are making a wise choice. A career in market research offers you a good blend of marketing, statistics and consulting. If you work on the supplier side, chances are you’ll be able to dip Read more

The following blog post is a summary of a market research project conducted recently by Research & Marketing Strategies (RMS) – a market research firm in Upstate NY. Background: A college was interested in learning the degree to which its inquiry and enrollment process for continuing education students was a barrier to their enrollment growth. (It Read more

American colleges and universities are facing a challenge of demographics. We are now in a period where there is and will continue to be a dip in the number of traditional college age students (age 18 to 24). According to trends and projections measured by the Western Interstate Commission for Higher Education, the number of Read more