There are many crucial aspects to a good qualitative research project, including the moderator’s guide, design of the participation packet, and even the report that is delivered afterwards.  But all of those pieces of the qualitative puzzle are insignificant unless you can actually get a fair number of participants to show up for the focus groups and/or interviews. Read more

It wasn’t all that long ago at all – maybe 10 or 12 years – that you couldn’t assume with any certainty that a person had access to e-mail.  The medium was still fairly new and not everyone had adopted it yet. With that in mind, it is a testament to how fast technology moves that we can now Read more

Background: A college in New York State partnered with Research & Marketing Strategies (RMS) to understand and substantiate the need for a proposed Master’s program in a specific Liberal Arts track.  The market research aimed to analyze the occupational forecast to determine if it demonstrated significant need for the Master’s program and if that need for the Read more

This post is the second in a new series on the Bunker Blog. Research & Marketing Strategies (RMS) is featuring some select charts and graphs that we come across in our daily routines that we believe represent failures in data visualization. As always, we have reconstructed these graphing disasters and generalized the titles and labels Read more

Research panels are becoming increasingly important for data collection in market research. Access to research participants is becoming more limited and segmented (mainly due to the phasing out of the landline telephone due to younger generations, and their wide Internet adoption). Research panels help provide a way around these issues, while also serving many other Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies, Inc. (RMS),  a market research consulting firm located in Upstate NY.  RMS is currently celebrating its 10th year in business. Let’s say you’re developing a new product, service, location or program. Before you delve too deeply, Read more

As part of a new series on the Bunker Blog, Research & Marketing Strategies (RMS) will feature some select charts and graphs that we come across in our daily routines. Data visualization is one of our strong interests here on the RMS Analytics team and we take a lot of pride in making our graphs Read more

This is another RMS video blog post which speaks about our focus group facility in Upstate NY. QualiSight has been host to many clients all across the country from small businesses to large businesses. Our projects have ranged from package design testing, to taste testing, to concept testing, to a number of other customer and Read more

A few days ago, the sixth annual MIT Sloan Sports Analytics Conference was held in Boston. The officially stated goal of this conference is to “provide a forum for industry professionals (executives and leading researchers) and students to discuss the increasing role of analytics in the sports industry.” Unfortunately, I did not attend the conference, Read more

Businesses across the world use third-party market research firms to provide them with objectivity of results, among other benefits. However, even businesses that are equipped to do a project in-house are still forced to look outside of the organization in order to gain an unbiased perspective. Think in terms of employees evaluating their own company’s television Read more