This most recent blog posts discusses the narrow scope that businesses often set for their competition. In reality, your true competition spreads well-beyond product category.

Looking for a healthcare transformation services organization? The Research & Marketing Strategies (RMS) Healthcare division specializes in assisting primary care physician practices in transforming to patient centered medical homes (PCMH)

Thinking about a career in market research? Here are 5 advantages to working for a smaller market research firm. Research & Marketing Strategies (RMS) is a market research firm in Syracuse, NY.

This blog post discusses shopper statistics for the 2011 holiday season in Central New York.

This blog post discusses the book The Referral Engine and how the author reinvents the customer decision making process and the AIDA model. RMS is a market research consultant in Syracuse, NY.

This was a recent publication in the local Baldwinsville Messenger newspaper which discusses the effort at RMS to build a comprehensive in-house panel to serve local clients, clients in Upstate NY, and beyond.

This blog posts discusses what survey coding is in market research. It also discusses the subjectivity of coding open-ended responses and how it can vary from coder to coder.

This is part 2 of this series which discusses the market research implications from a few good takeaways from the book Raving Fans, written by Ken Blanchard.

This is part 1 of a series which discusses key takeaways from Raving Fans and their implications on the market research industry.

This blog post was written by our guest blogger, Susan Maxsween, Healthcare Transformation Manager, here at Research & Marketing Strategies (RMS). Improved patient care and coordination of care has captured the attention of the healthcare delivery system nationwide.  With the inception of the concept of Patient Centered Medical Home (PCMH), much attention has been directed to Read more