The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Our Top 10 Market Research Trends for 2012 | Part 2

    This blog post is the 2nd part of our 2012 Market Research Trends series. We list off the top 10 trends that will impact our market research firm for 2012 and beyond.

  2. Our Top 10 Market Research Trends for 2012 | Part 1

    This is a blog post written by Research & Marketing Strategies (RMS) which discusses 10 trends that will likely have an impact on RMS and/or its clients in 2012.

  3. Happy Thanksgiving from the Bunker!

    Happy Thanksgiving from the RMS Bunker!

  4. Is Survey Gamification a Lasting Trend or a Fad?

    Gamification seems to be a hot new buzzword right now. It involves applying game design principles to non-game applications with the intent of making them more fun and attractive to users. Examples of gamification include the use of badges in Foursquare and the points systems of some customer loyalty programs. It is a very trendy Read more

  5. 3 Good Questions to Ask at a Kickoff Meeting | Market Research

    Market research projects stand a better chance of success when you get off on the right foot. That’s why the Research & Marketing Strategies (RMS) Analytics team and other divisions at RMS make it standard to do some level of project kickoff meeting prior to the market research. This kickoff meeting can be handled over Read more

  6. Car Dealerships and Market Research | A Perfect Match?

    This blog post quickly discusses some different market research options for car dealerships such as market studies, mystery shopping, and site selection studies. RMS is a market research company located in Upstate NY.

  7. 5 Features of a Quick Pulse Telephone Survey

    Research & Marketing Strategies is a market research vendor in Upstate NY. One of the services we offer is a quick pulse telephone survey. This blog post answers the question – “what is a quick pulse telephone survey?”

  8. Four Customer Satisfaction Research Tips | Generating Actionable Feedback

    The main reason for conducting customer satisfaction research is to improve your customers’ overall experience with your organization.  It is imperative that the research process lends itself to helping management make informed changes that will ultimately advance the process.  The research should not only be used as a safeguard against issues that might arise, but Read more

  9. Market Research Company Presents at BizBuzz | Upstate NY

    Research & Marketing Strategies (RMS), a market research company in Upstate NY, presented at the BizBuzz Social Media Conference in Liverpool on Tuesday at the Holiday Inn. This blog posts shows our B2B Small Business Blogging Basics presentation.

  10. How to Attain Patient Centered Medical Home Recognition?

    How to Attain Patient Centered Medical Home Recognition? This blog post offers some information to attain recognition by year’s end 2011 and beyond.

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