This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS) – a HH-CAHPS® vendor located in New York State. As healthcare evolves, the trends that have begun to emerge don’t point to a prosperous future in the Home Health Industry. From the lack of qualified applicants Read more

What is secondary research? According to our friends at GMI, secondary research is the analysis of research that had been collected at an earlier time (for reasons unrelated to the current project) that can be applied to a study in progress. Secondary market research can be an excellent tool for decision-making and identifying future trends. Furthermore, using secondary market Read more

Is your business looking for a focus group facility in Upstate NY? RMS QualiSight has hosted a number of focus groups here at our facility in the past few months. Our focus group facility in Upstate NY is located in Baldwinsville, a suburb of Syracuse NY offering convenient access to major highways, hotels, and the Syracuse Hancock Read more

Background: RMS partnered with a local hospital to conduct qualitative focus group research among recently discharged patients to obtain feedback and perceptions around their recent hospital experience. In particular, the research focused on the thought process and behaviors linking the types of individual attributes reported in the HCAHPS® survey to the patient’s overall satisfaction, quality Read more

Background: For this study, RMS was engaged to conduct a survey among a healthcare facility’s employees to obtain primary research information regarding its employees’ satisfaction, loyalty and unmet needs. The objectives of the market research included measuring employee perception and satisfaction around several changes regarding policy and scheduling. The client also wanted to identify areas of dissatisfaction Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research firm in Syracuse NY. This article was also featured in summer edition of RMS News. Stopping for a bite to eat, picking up a prescription, going shopping – consumers engaged in these activities have seen Read more

This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS) in Syracuse, NY. Starting Oct. 1, HCAHPS® scores will begin to influence how much hospitals are compensated under the Patient Protection and Affordable Care Act. Safety Net Hospitals (SNHs) are at a risk of receiving even Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a strategic planning consulting firm in Upstate, NY. With the close of the second quarter of 2012, now is a good time to review where you are with accomplishing your goals and objectives in your Read more

As part of our effort to continually grow our in-house panel, Research & Marketing Strategies (RMS) launches a panel survey every few months to keep our members engaged. Panel members are also randomly selected for various quantitative and qualitative studies in which they may qualify for throughout the year. These panel surveys are conducted in-house Read more

Last year, I wrote a post called the Bunker Ad Critic that took a light-hearted look at some TV commercials that I found a little baffling. The idea was to explore commercials that seemed annoying or even creepy then try to discern the strategy that led to them or, failing that, simply to make fun Read more