RMS Healthcare has been promoting development of the primary care patient centered medical home (PCMH) and clinical integration of healthcare for the past several years. Healthcare delivery is currently undergoing significant transformation in hopes of improving quality and efficiency. Several activities are underway to help practices optimize healthcare through efficient operations. All indications are practices will continue to Read more

Good focus group moderators are not a dime a dozen.  The best ones have the keen ability to guide a group through different topics systematically yet thoroughly, all the while generating in-depth and exploratory feedback from participants.  It often takes years of practice to perfect, and focus group moderators constantly evolve their style and process Read more

The second issue of the RMS Healthcare newsletter was just released this week, titled the Quality Care Courier.  You can review the first issue by clicking here.  This newsletter is put together by our healthcare team to keep the pulse of the healthcare industry for our clients, staff and other readers.  You can subscribe to Read more

Yesterday’s blog post featured the RMS Analytics team’s survey results.  Today, we switch gears to highlight the Healthcare team’s results.  As was detailed yesterday, in 2012, Research & Marketing Strategies (RMS) retooled its client satisfaction survey to garner more actionable feedback from our clients.  At the end of each healthcare project/process, RMS mails out a client satisfaction Read more

In 2012, Research & Marketing Strategies (RMS) retooled its client satisfaction survey to garner more actionable feedback from our clients.  At the end of each research project, a client satisfaction survey is mailed out with the final report and project CD.  The results are invaluable to our teams, and if no response is received, our Read more

The article was written by guest blogger, Susan Maxsween, Manager, Healthcare Transformation Services Division. As a healthcare consultant, I subscribe to many electronic venues to stay abreast of trends in healthcare and healthcare delivery.  Of late, I have noticed a great influx of articles and blog posts regarding the role and impact of social media Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) in Baldwinsville, NY. Relationship marketing is not about having a “buddy-buddy” relationship with your customers. Customers do not want that. Relationship marketing uses the event-driven tactics of customer retention marketing, but treats marketing as a process spanning Read more

Background: In order to better understand endcap usage by shoppers, a national advertising agency engaged Research & Marketing Strategies (RMS) to conduct a series of in-store intercepts and shop-alongs regarding its client’s items in a local grocery store. (What are shop-alongs? Click Here)  The end-client was a Fortune 50 multinational consumer goods company.  The intercepts and Read more

This is an article I just came across in the recent edition of Quirk’s magazine: “TRC Market Research, Philadelphia, has launched Bracket, a market research technique designed to aid marketers in new product development. Bracket aims to offer a method for prioritizing choices using a tournament-style structure that eliminates losing features to make the task Read more

Research & Marketing Strategies’ dedicated healthcare division (RMS Healthcare) is listed in the Top 21 of the Modern Healthcare’s Patient Satisfaction Measurement Firms Survey. “RMS Healthcare has been conducting patient satisfaction surveys since 2007. The Modern Healthcare designation gives us national recognition for the work we do,” said Mark Dengler, President of Research & Marketing Read more