One of the most common requests Research & Marketing Strategies (RMS) receives from clients is related to marketing or advertising campaigns.  They are unhappy with the results of their current campaign, don’t know the return of their advertising (ROI), or they want to head in a different direction. It’s surprising the number of marketing campaigns Read more

This blog post was written by our new guest blogger Michele Treinin, Healthcare Analyst of the Healthcare team at Research & Marketing Strategies (RMS). Medical offices are constantly under the pressure to meet the needs of patients, not only to provide excellent healthcare but to also satisfy the patient from every aspect of their experience. Read more

Background: A local credit union in Upstate NY partnered with Research & Marketing Strategies, Inc. (RMS) to better understand the customer experience at all of its branch locations. The credit union wanted to use mystery shopping services to learn unbiased perceptions regarding services. Specific objectives of the market research were to evaluate the customer experience based Read more

Thank you to all of our subscribers, regular readers, and new readers who come across our market research blog on a daily basis.  We are glad to be a continued source of information for the market research industry and our clients’ industries of focus.  If you haven’t already, we’d like to hear a little bit Read more

Research & Marketing Strategies (RMS) recently teamed up with ABC Creative Group in Syracuse and the Fireman’s Association of the State of New York (FASNY) to conduct market research to assist both groups with better volunteer recruiting for the organization.  Focus groups were customized to address the following objectives for ABC Creative and FASNY: (1) analyze Read more

As part of Research & Marketing Strategies (RMS) ongoing strategic initiative to progress our social media marketing efforts, I attended a GetListed.org conference at Driver’s Village on Tuesday, May 22nd.  The half-day conference included speakers from Google, Bing, and GetListed.org – detailing ways to improve your business’s search engine results online.  The conference was well Read more

We all know how much technology has grown in the past decade or so, and how it continues to grow exponentially.  Particularly in the past few years, technology has played a larger role in our day-to-day life as businesses find more uses for internet and mobile applications. These technologies provide many opportunities for businesses that Read more

RMS Healthcare has been promoting development of the primary care patient centered medical home (PCMH) and clinical integration of healthcare for the past several years. Healthcare delivery is currently undergoing significant transformation in hopes of improving quality and efficiency. Several activities are underway to help practices optimize healthcare through efficient operations. All indications are practices will continue to Read more

Good focus group moderators are not a dime a dozen.  The best ones have the keen ability to guide a group through different topics systematically yet thoroughly, all the while generating in-depth and exploratory feedback from participants.  It often takes years of practice to perfect, and focus group moderators constantly evolve their style and process Read more

The second issue of the RMS Healthcare newsletter was just released this week, titled the Quality Care Courier.  You can review the first issue by clicking here.  This newsletter is put together by our healthcare team to keep the pulse of the healthcare industry for our clients, staff and other readers.  You can subscribe to Read more