Yesterday’s blog post featured the RMS Analytics team’s survey results.  Today, we switch gears to highlight the Healthcare team’s results.  As was detailed yesterday, in 2012, Research & Marketing Strategies (RMS) retooled its client satisfaction survey to garner more actionable feedback from our clients.  At the end of each healthcare project/process, RMS mails out a client satisfaction Read more

In 2012, Research & Marketing Strategies (RMS) retooled its client satisfaction survey to garner more actionable feedback from our clients.  At the end of each research project, a client satisfaction survey is mailed out with the final report and project CD.  The results are invaluable to our teams, and if no response is received, our Read more

The article was written by guest blogger, Susan Maxsween, Manager, Healthcare Transformation Services Division. As a healthcare consultant, I subscribe to many electronic venues to stay abreast of trends in healthcare and healthcare delivery.  Of late, I have noticed a great influx of articles and blog posts regarding the role and impact of social media Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) in Baldwinsville, NY. Relationship marketing is not about having a “buddy-buddy” relationship with your customers. Customers do not want that. Relationship marketing uses the event-driven tactics of customer retention marketing, but treats marketing as a process spanning Read more

Background: In order to better understand endcap usage by shoppers, a national advertising agency engaged Research & Marketing Strategies (RMS) to conduct a series of in-store intercepts and shop-alongs regarding its client’s items in a local grocery store. (What are shop-alongs? Click Here)  The end-client was a Fortune 50 multinational consumer goods company.  The intercepts and Read more

This is an article I just came across in the recent edition of Quirk’s magazine: “TRC Market Research, Philadelphia, has launched Bracket, a market research technique designed to aid marketers in new product development. Bracket aims to offer a method for prioritizing choices using a tournament-style structure that eliminates losing features to make the task Read more

Research & Marketing Strategies’ dedicated healthcare division (RMS Healthcare) is listed in the Top 21 of the Modern Healthcare’s Patient Satisfaction Measurement Firms Survey. “RMS Healthcare has been conducting patient satisfaction surveys since 2007. The Modern Healthcare designation gives us national recognition for the work we do,” said Mark Dengler, President of Research & Marketing Read more

Today, I posed the question to our staff to get their feedback on the following topic: “Which methodology generates the best results?”  We each took some time to give you our thoughts on which market research methodology is best and why.  Here are the answers below: Chris, Senior Research Associate at RMS – Each and every Read more

The National Committee for Quality Assurance (NCQA) announced they are intending for a summer launch of a program for Specialty Practice Recognition.  The program is slated to include some of the same elements required of Patient Centered Medical Home recognitions awarded to primary care providers.  These will include providing timely access to care and continuous Read more

The patient experience has become the center of attention for the practice.  Physicians, Practice Managers, staff alike are beginning to understand that the patient experience begins at the point when the patient pulls into the parking lot of the facility/practice and follows through the time that the patient checks out after their visit.  Organizations that instill Read more