I recently read an article about social media marketing titled Ten Myths About Social Networking for Business by Neal Rodriguez (which I recommend everyone should read).  The article brings up a lot of great points about myths surrounding social networking.  Rodriguez makes points on both ends of the spectrum with regards to myths that we Read more

With our growing number of readers and subscribers each day, the Bunker is making an effort to better understand who our readers are.  You might have noticed a new link on the right toolbar which enables you to take our Bunker Blog Reader Survey (click here) and enter for a chance to win a $25 Best Buy gift Read more

It’s often the most discussed variable before a market research study begins.  It’s often an unspoken goal of all market research studies in the industry.  It may be the single most rewarding statistic when it comes to survey projects.  It provides you with a 0% margin of error for your analysis (if your sample equals Read more

In a prior post, I wrote about general benefits and concerns of panels.  As previously defined in that post, a panel is a group of recruited survey respondents who have agreed to take part in surveys and/or other modes of market research.  Although many panel houses have extensive pools of consumer and even B2B panels, Read more

I’ve long believed that a lot of people who work in the broad range of marketing fields are frustrated, would-be advertising copywriters. I certainly am. When I was in graduate school, I envisioned myself moving on to an advertising career, being one of the people responsible for clever and funny television commercials. It didn’t quite Read more

This blog post was written by our guest blogger, Susan Maxsween, Healthcare Transformation Manager, here at Research & Marketing Strategies (RMS). The movement of healthcare practices to get PPC®-PCMH™ recognized is a nationwide happening. According to the recently published NCQA Monthly E-Newsletter, they reported that Vermont is building a delivery system, which is built on a Read more

Focus groups are designed as a creative and engaging way to hear feedback from a collection of people.  Having participants discuss topics in a group setting often leads to a more productive exchange of ideas than a traditional survey or a one-on-one conversation such as an IDI (In-Depth Interview).  We always talk about better engagement with Read more

You can address your credit union marketing needs by taking a first step, which is market research.  Market research will provide insight and determine the needs that need to be addressed.  There are many different market research options that will provide benefits to a credit union.  For this blog post, we’ve detailed a few more common Read more

One of the core industries Research & Marketing Strategies (RMS) focuses on is financial services – particularly, banks and credit unions.  Often times we speak with credit unions who have never used market research before in the past but need it.  This need is usually driven by a problem they incurred, whether it is stagnant member Read more

As mobile research continues to gain a broader appeal and acceptance in the market research field, it also forces the industry to revisit how surveys are written.  Not that they were ever overwhelmingly popular to begin with but many firms are choosing or have already chosen to do away with mail/paper surveys in favor of online Read more