Consumer opinion – we all know how important it is, but how much weight does it carry when we compare it to things like advertising and other forms of direct marketing?  The answer is: a lot.  A detailed report by Alterian titled “Your Brand: At Risk or Ready for Growth” shows that only 6 percent of U.S. consumers Read more

Have you ever heard of the term crowdsourcing? If not, you may not be aware of the term, but you are probably very familiar with the process behind the idea. With the emergence of social media and the reinvention of traditional marketing, marketers are turning to new practices to drive strategic brand development. One of these trendy Read more

This week marks the beginning of the NCAA Men’s Basketball Tournament. People all over the country will be filling out brackets and cheering on their favorite teams (or at least the teams that will help them win the office pool). Being located just outside of the college basketball hotbed of Syracuse, NY, we here in Read more

Many qualitative research projects, such as focus groups or in-depth interviews, will offer a monetary incentive to entice people into participating. In fact, unless the research is being conducted for a person’s employer or for a charitable organization, incentives are the only way to get them to give up their time. At the beginning of Read more

As a market researcher, our job is often to be the liaison between client and customer.  So, market research firms all across the globe are trying to find new methodologies to access the minds of consumers.  What better way to do that than to be there when they are actually making those critical decisions?  There may Read more

This blog post is written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS), Inc., a market research company in Syracuse, NY. Healthcare delivery is undergoing transformation with a focus on “evidence-based” care delivery. Leading the reform is the development of Accountable Care Organizations (ACO). An ACO is a group of Read more

About 10 or 12 years ago, I was in a shopping mall and got approached by a surveyor with a clipboard. She asked if I would be interested in participating in some taste test research involving some sort of food product. I agreed, but strongly suspected that I would be rejected after the researcher ran through the Read more

Here at Research & Marketing Strategies (RMS), a market research company in Syracuse, NY – we often hear that little to no market research is done by businesses for new product development or before a major marketing campaign is undertaken.  Have you ever heard the phrase “any advertising is good advertising?”  It seems like a Read more

When it comes down to researching a brand, more often than not you’ll see a lot of the focus being spent on perceptual information.  When researching a brand through a survey or focus group, businesses will ask about awareness of the brand, familiarity with the brand, and impressions (all perceptual statistics).  These are all-powerful metrics Read more

In its most basic definition, market research is a prepared effort to collect information about markets or a group of people.  Oftentimes it is viewed as solely that, information used to solve only one piece of an organizational puzzle, but this is not true.  It goes well beyond just gathering statistics. Research findings can provide Read more