It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.

Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.

One of the most important objectives of market research is to develop new products and services that match what the market is looking for. Here are some products that could have put a little more effort into market research.

Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.

The increasing senior population is creating a greater demand for senior housing and senior living options. Research & Marketing Strategies (RMS) performs feasibility studys for independent living, assisted living, nursing homes and more. The information can be used to aid healthcare systems looking expand on their continuum of care by allowing them to make an informed decision.

The Bunker discusses the Van Westendorp pricing model and how it might help you determine an Optimal Price Point and Optimal Price Range for your product or service.

Bunker author Vance gives his viewpoints on the NFL and its sponsors. He talks about how market research drives decision-making that may go against common beliefs.