It’s the age-old question in market research: Qualitative research or quantitative research? Each has its own unique advantages and disadvantages. The most common forms of qualitative research are focus groups and in-depth interviews (IDIs) while quantitative research usually involves a survey. Although both provide a client good insight, depending on the expertise and experience of Read more

One of our clients recently came across a blog post written by Sensei Marketing titled “Is the Consumer Survey Dead?” In it, the author, Sam Fiorella, discusses how more insight can be garnered from observing social interactions of consumers with each other rather than speaking to a third-party through traditional market research. Here is a Read more

As Research & Marketing Strategies (RMS) heads into a New Year, our 11th in business, it’s a good time to reflect on what kinds of positive changes each of us want to make in our professional careers. With 2013 newly upon us, two members of the RMS Analytics team and one member of the RMS Read more

Newbies to market research might assume, “I can’t afford it.” With continuous strain on budgets, market research is one of the most common components of a budget to be cut. Management often feels as though there are more important pieces of the business plan to spend money on and that market research can always wait Read more

As a market research supplier, we work for a large variety of clients across many different industries. A progressing trend that we’ve come to realize not only with our clients, but within our own organization, is businesses need to get more done in less time. Some would argue that’s always been the case. Our clients’ Read more

This blog post was written by Erin Wisneski, Communication Coordinator at Research & Marketing Strategies (RMS), a feasibility study firm in Syracuse, NY. It was also featured in the Fall edition of RMS News. Background: Research & Marketing Strategies (RMS) was engaged to conduct a feasibility study and needs assessment for a client looking to expand Read more

One of the most common uses of market research and surveys is for customer satisfaction or customer loyalty research. It’s often the type of project that new clients to Research & Marketing Strategies (RMS) will “dip their toes” into to test the value and ROI of market research. Using market research to find out if Read more

Sandy Baker, Director of Business Development at RMS Client surveys – We practice what we preach. We survey our own customers and I am thankful that we have happy customers. I appreciate that they chose to work with us and that they take the time to give us feedback. Our clients are pleased with our Read more

Today was the third and final day of The Market Research Event (TMRE) conference held in Boca Raton, Florida at the Boca Raton Resort & Club. It was the first appearance at the conference for Research & Marketing Strategies (RMS), which is celebrating ten years in business. Overall the event was a great experience and I Read more

Today was the second day of The Market Research Event (TMRE) conference held in Boca Raton, Florida. The conference lasts over three days from Monday, Nov. 12, through Wednesday, Nov. 14. Each day’s events are broken down to three key sections: (1) a keynote speaker or two, which all attendees of the conference attend in Read more