If you’ve seen the hit Netflix exclusive series called House of Cards, what you’re watching is largely a product of big data.  If you haven’t seen it, at least there is a good chance you’ve probably heard of it. Netflix is a great example of the collection and use of big data due to the Read more

This blog post was written by our guest blogger our Market Research Intern, Alyssa Dalrymple. To view Diary of an Intern – Part 1 | Market Research Careers – click here. I am happy to report that my most recent time here has been just as busy and exciting as my first few days. I Read more

Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY, recently completed an online survey using its panel of more than 1,500 members across the country. The survey consisted of five questions related to air fresheners and gender preferences. If you are interested in signing up for our research panel and getting paid Read more

The Research & Marketing Strategies (RMS) healthcare team recently came across an article posted in the most current edition of Quirk’s Marketing Research Review. The article summarizes a survey conducted by HealthPocket, which discusses how one-third of patients may switch doctors if the price was right. Here is the article text taken from the Quirk’s website: Read more

For a long time, when I met someone new and they asked me what I did for a living, I told them that I was a market research analyst. Nine times out of 10 that would cause their eyes to glaze over and they would immediately change the subject or start looking around the room Read more

The following blog post is a summary of a project completed by Research & Marketing Strategies (RMS) in Syracuse, NY – a mall intercept survey firm. Background: The main objective of the project was to provide the client with an understanding of the shopping habits of respective shoppers at each of their 15 enclosed malls including Read more

This blog post was written by our guest blogger Alyssa Dalrymple, our summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY. I am thrilled to be joining the RMS team as an intern this summer. Although I have only been here for a few days, it has already been an incredible learning Read more

The following blog post is a case study for a recently completed project by Research & Marketing Strategies (RMS) in Baldwinsville, NY. RMS is a feasibility study firm that conducts market research to provide businesses with the information and answers they need to determine whether a venture is feasible or not. The final report from RMS Read more

Market research is often something that is on many business’s “want to do” list rather than their “must do” list. In most cases, large corporations understand the need for market research and use both in-house resources and third-party consultants, whereas small and mid-size businesses often grapple with using market research due to lack of resources Read more

It’s the age-old question in market research: Qualitative research or quantitative research? Each has its own unique advantages and disadvantages. The most common forms of qualitative research are focus groups and in-depth interviews (IDIs) while quantitative research usually involves a survey. Although both provide a client good insight, depending on the expertise and experience of Read more