It is common practice for market researchers to encourage participation in research studies by providing incentives. What many researchers struggle with is the decision to provide multiple incentives of a smaller value, or fewer incentives of a larger value, as well as, what type of incentive to offer. Which option will encourage optimal participation? Opinions Read more

Research & Marketing Strategies, Inc. (RMS) understands the significance of research panels. RMS created ViewPoint, its proprietary research panel, in order to have quick and easy access to research participants. Through the responses gained from ViewPoint, RMS helps clients respond to business opportunities. For information about joining, and the benefits to joining the RMS ViewPoint Read more

Conducting in-depth interviews (IDIs) is the ideal research method for getting highly detailed responses from key stakeholders. Research & Marketing Strategies, Inc. (RMS) knows that completing IDIs allows the interviewer to probe on respondents’ answers in order to gain detailed information on a given topic. Through the use of interview techniques, the researcher can delve Read more

Massive open online courses (MOOCs) skyrocketed in popularity upon their emergence in the higher education market in recent years. A MOOC is an open access online class that is available to an unlimited population. They are often taught by professors who are well-known in their field of study, and the content presented is intended to Read more

Managing content on social media platforms can become time consuming. Social media is something we at RMS deal with on a daily basis for our internal purposes, recruiting purposes, ViewPoint Research Panel, and clients. Through our work, we have come up with strategies to tackle managing social media accounts that could be applied to your Read more

In some ways, feasibility studies are like football-you can go wide or deep with the research, but you often cannot do both at the same time. We often find that many clients will have a couple of concepts they would like to test, but also want to know “what else” they can offer. As a Read more

Here at Research & Marketing Strategies, Inc. (RMS), we manage our own research panel called ViewPoint. ViewPoint is comprised of members who are willing to participate in various types of research such as focus groups, surveys, in-depth interviews, and mystery shopping. Typically, members of research panels, like ViewPoint, are rewarded for their participation which makes Read more

Previously, I discussed what I’ve learned from my time with RMS thus far as the ViewPoint Panel Coordinator. However, I did not discuss how much I’ve learned about research panels. In college, research panels are not discussed in detail, but through my time at RMS, I’ve learned that panels are an integral part of the Read more

The RMS Analytics Division works with two very different audiences and it is imperative that it tailors each message accordingly. One audience is businesses, which need clear-cut professional messages. Our Analytics Division provides tailored market research and consulting in various industries such as healthcare, education, financial services, manufacturing, and others. Another audience is ViewPoint members, which Read more

Research panels have grown immensely over the past decade due to a number of factors. The major driving force behind research panels coincides with the industry’s switch to electronic and mobile platforms, coupled with the dwindling effectiveness of telephone surveying. Conducting research with panel respondents that have opted-into continued participation in research provides end-clients with Read more