Objectives: A global office furniture company partnered with Research & Marketing Strategies, Inc. (RMS) to gather feedback on  final design concepts relative to competitive task chairs and internal options, and to validate the design direction, feature set and product positioning for new seating. In addition to the main objective, the market research also covered topical areas such as the decision-making Read more

This article was recently featured in the April 2013 edition of Quirk’s Marketing Research Review. You can find the full article on Quirks.com/articles – ID 20090416. Thoroughbred Research Group and DataPrompt International assisted Quirk’s in authoring this article. The article discusses questions you should ask when selecting a telephone facility for your market research survey or recruiting Read more

A common project that we often field for our clients here at Research & Marketing Strategies (RMS) is a brand equity survey, which is often called an image and awareness survey. Many businesses find it easier to survey their own customers because they have customer samples available (phone numbers, emails, etc.) but it’s often difficult Read more

Traditional market research (think surveys, focus groups) often gets a bad rap from some because of its assumed limitations. Usually the argument against traditional research begins with (1) its unreliability because consumers are being asked about purchases in an artificial environment (home, office, wherever they answer their cell phone) and (2) the survey is asking them to recall specifics about purchases Read more

Our team here at RMS constantly has some sort of mail survey in the field. In the last few weeks, we feel like we’ve begun quite a few more projects that include a mail survey component. Mail surveys can be a great way to solicit feedback from your customers. They are great for reaching audiences Read more

I came across a video the other day in my Twitter feed for #SmallBiz, which answered the question: “How important is market research?” The video was featured in the Small Business 911 show on MSNBC. In it, Stella Grizont, founder of Woopaah, discusses the positive impacts market research can have on a small business. “If Read more

One of the most common uses of market research and surveys is for customer satisfaction or customer loyalty research. It’s often the type of project that new clients to Research & Marketing Strategies (RMS) will “dip their toes” into to test the value and ROI of market research. Using market research to find out if Read more

Working in the market research field, the Bunker comes across many different reports provided to us by our clients. In most cases, these are past reports they commissioned with a separate vendor and have since made the wise decision to partner with Research & Marketing Strategies (RMS) on their upcoming study. We’ve said time and time Read more

If you came across this blog post and you are thinking about a career in market research, the Bunker thinks you are making a wise choice. A career in market research offers you a good blend of marketing, statistics and consulting. If you work on the supplier side, chances are you’ll be able to dip Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a strategic planning consulting firm in Upstate, NY. With the close of the second quarter of 2012, now is a good time to review where you are with accomplishing your goals and objectives in your Read more